Google grows despite AI competition: record sales in the advertising sector

Google grows despite AI competition: record sales in the advertising sector

Google's resistance to competition and its influence on industry

The Google advertising revenue continues to show upward tendency, despite the continuing competition through artificial intelligence (AI). In the last quarter, the company recorded an increase in advertising revenue by over eleven percent compared to the previous year, which was a total of $ 64.6 billion.

strong financial key figures for alphabet

The parent company of Google, Alphabet, benefits enormously from this development: the quarterly win climbed by impressive 28.6 percent to $ 23.6 billion (about 21.75 billion euros). This is particularly noteworthy when you consider that the advertising revenue acts as a fundamental sales driver of the company. In addition to the traditional Google advertising offers, YouTube also contributed to this, with income of $ 8.66 billion, which corresponds to growth of 13 percent compared to the previous year.

outlook on the competitive Situation

The fact that Google continues to flourish despite developments in the field of AI, raises questions. Analysts observe exactly whether new technologies used by competitors will actually influence the performance of Google's search engine. These technologies offer potentially direct answers instead of links, which could significantly change the way information how information is provided online.

The role of the "other bets"

Another interesting aspect of the alphabet group are the so-called "other bets", which include various future projects, such as self-driving cars or delivery drones. In this area, the quarterly turnover rose from $ 285 million to $ 365 million within one year, which indicates the growing interest in these technologies. Nevertheless, there was an increase in surgical losses in this segment, which rose from $ 813 million in the previous year to $ 1.13 billion.

The meaning for the community and the industry

These financial successes and strategic decisions not only have an impact on the company itself, but also on the broader advertising and technology landscape. Google's ability to assert themselves against new competitors is crucial for the preservation and growth of digital advertising as a whole. Analysts and observers are excited to see how the situation will develop and whether Google will remain at the top in the future.

- Nag