Mikl-Leitner visits Nussland: Strengthening regional added value!

Von WOM

On April 17, 2025, Governor Johanna Mikl-Leitner visited Nussland nutcracking in the Mostviertel, which is considered the most modern and largest of its kind in Austria. Operator Julia Taubinger and Marcus Schindelegger lead the company, which mainly processes walnuts from Lower Austrian house gardens. The visit focused on the topics of regional added value and security of supply in Lower Austria.

Nussland offers a variety of products, including classic nut products for bakeries, confectioners and gastronomy as well as creative specialties such as pestos, muse and snacks. The price determination for the walnuts takes place in autumn, whereby the quality and moisture of the nuts are decisive. The products are sold by both an online shop and directly from the farm. The company attaches great importance to the promotion of domestic walnut construction systems and is committed to the revival of collecting walnuts as a hobby.

The importance of regional added value

Regional value chains for food were once taken for granted, but suffered greatly with the structural change in the food industry. The number of farms in Germany has dropped by more than half since 1995. The market is increasingly dominated by a few large companies, which endangers the variety of regional offers.

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The revival and strengthening of regional value chains are therefore more urgent than ever. The advantages of this strategy are obvious: they enable shorter transport routes, which not only benefits the environment, but also receives jobs and traditional handicraft techniques. During the Corona pandemic and Ukraine decline, the susceptibility of international supply chains became clear. Longer processing chains within the region increase added value by up to seven times compared to pure raw material sales.

Political initiatives and consumer information

Politics has recognized the need to promote regional value chains for agricultural products. In some regions, value chain managers who bring and advise actors together are already active. In order to inform consumers about the added value of regional food, an as conclusive and effective marketing concept is required. Successful regional marketing initiatives in Germany show how marketing can be decisive to justify higher costs for regional products.

The visit of Mikl-Leitner in Nussland nutcrackerei illustrates the importance of securing the continuation and availability of regional products. The company's commitment and political efforts can help support regional agriculture and to improve security in Lower Austria. If you want to learn more about Nussland, you can find on the website of the company Further information.

Overall, the development shows that a return to regional value creation not only has sustainable economic advantages, but also makes a significant contribution to nutritional safety.

In view of the challenges that the global market system brings, the structure of local value chains is essential for the future of food supply. nö state government and agriculture.de reaffirm the need to focus more on regional products.

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Source: die-nachrichten.at