Super markets in price war: Netto stitches Penny with a new cashback program!
Super markets in price war: Netto stitches Penny with a new cashback program!
A significant change in German retail began on January 1, 2025, since supermarkets such as Rewe and Penny turned away from the proven Payback system. While EDEKA and Netto Brand-Discount continue to offer Payback points, Rewe and Penny are now relying on their own loyalty programs. With a provocative advertisement, particularly net reacted to the Situation and asked customers to change to net to leave the supposedly outdated Payback points behind, such as Live reported.
Penny counters with his new app, which promises direct discounts of 10 percent for purchases. Despite these efforts, many consumers still seem to prefer the traditional Payback program, which becomes clear in some comments on social media. Some customers expressed their disappointment and decided to drive too net instead of trying out the new system at Penny. In the meantime, Rewe sets accents with his new bonus program, which includes step discounts and coupons to win customers while at the same time wanting to strengthen the market against Lidl Plus and other competitors, such as focus online pissed.
new loyalty programs in retail
The REWE BONUS program now offers up to 10 percent discount in the following month, depending on the purchases made, while the points for the earlier loyalty program remain valid for up to three years. It is important that customers activate the new offers in the REWE app because there is no longer a physical customer card system. The program of Penny, which is strongly based on the Rewe model, could find it difficult to convince customers who hung on the traditional points that can usually be converted into bonuses such as vouchers.
For all those who have used the DeutschlandCard program, a change will be necessary from February 28, 2025, since the partnership ends with Netto and Edeka. From then on, points can only be collected via the DeutschlandCard app, which is a significant change in the shopping experience. This new dynamic in the area of customer loyalty shows how important it is for retailers to adapt continuously in order to withstand the competition and offer customers the best offers.
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