Taco Bell conquers Germany: is the fast food war coming?

Taco Bell conquers Germany: is the fast food war coming?

In 2024 the fast food world cheered because Taco Bell announced his arrival in Germany! McDonald’s and Burger King, the industrial dogs of the industry, look forward to this new competition. Taco Bell plans to open his first branch in Berlin in the summer of 2025, while up to 150 other locations in Germany will follow until 2029, so . The release causes excitement because Mexican cuisine with burritos and tacos offers an exciting alternative to the burgers and fries of the established chains.

The IS Holding (ISH), which has franchise rights for Germany, is optimistic about expansion. This means that the Germans' eating habits could soon meet a seductive Mexican note. While Taco Bell is in the starting blocks, the industry remembers the international success story of Burger King, which began in 1969 in Canada and now comprises over 12,000 locations worldwide. Burger King opened its first branch in Spain in Europe in 1975 and has constantly expanded its presence, as on wikipedia can be read.

McDonald’s and Burger King are faced with the challenge of not losing their customers, while the fast food landscape is becoming increasingly varied. The game in the catering industry could significantly change the upcoming new openings and the associated competition. With the promotion of Taco Bell it becomes clear: the burger fight has only started!