Röther takes over Adler: Following the fashion film in Haibach?

Röther takes over Adler: Following the fashion film in Haibach?

The takeover of the fashion chain Adler from the Röther group of companies causes excitement in the industry. What does this mean for the future of the branches and the employees?

new perspectives for the fashion houses

After the bankruptcy, there is another change of ownership of the traditional fashion chain Adler from Haibach in the district of Aschaffenburg. The antitrust authorities have approved the takeover by the Württemberg fashion dealer Röther, which means that Adler is now part of the group of companies that is based in Michelfeld. Röther already has fashion park branches in Germany and Austria in their portfolio.

synergies and growth concepts

The previous owner, the Berlin logistics service provider Zeitfracht, acquired Adler in 2021 with the aim of the renovation, but now to concentrate on his core business again. This change opens other options for the new owner community. Röther looks optimistically into the future and sees potential through synergies between individual and wholesale. He plans to continue to lead the newly acquired branches under the familiar name of Adler, which should ensure brand continuity.

economic aspects of the takeover

worldwide see many small and large fashion companies similar challenges and set screws to secure economic health. Adler was able to achieve sales of 297 million euros last year and an adjusted operating result (EBITDA) of 6 million euros. These figures show that the brand still has a place in the market, even if there are challenges. However, the parties involved agreed not to disclose the exact purchase price.

effects on the employees and the region

The big question for the workforce and the customers is how this takeover will affect the approximately 175 branches, especially with regard to positions and service levels. The continuation of the Adler branches under Röther could be interpreted as a positive signal for the workplaces, but it remains to be seen how the measures initiated will look specific.

conclusion: One step into the future of the fashion industry

The takeover of Adler by Röther could get the fashion chain back on track and set new impulses in the industry. Even if many questions remain open, it is important for the community in Haibach and the employees of Adler that their brand is adopted by an experienced retailer who believes in a sustainable future. This could be the key to a revival of the fashion brand.