VW top manager Sander relies on world class claims despite the electric car behind

VW top manager Sander relies on world class claims despite the electric car behind

In Germany, the hoped -for increase in demand for electric vehicles has not yet been met - a situation that affects not only Volkswagen, but also other automobile manufacturers such as Mercedes and BMW. These challenges present the industry to considerable questions about the future and competitiveness in the field of electrical mobility.

High demands from VW

Martin Sander, the new manager for sales, marketing and after sales at Volkswagen, recently formulated high goals for the company in an internal presentation. According to reports, he has made it clear that everything VW does must correspond to the standard of a world market leader: "If it is not world class, it is not good enough, very simple." Such claims are particularly noteworthy, since the competition such as Toyota and Tesla, who have set up various sales records in 2023, has been in the lead for a long time.

Competition and market position

The competition in the automotive sector is intense, and VW has to prove itself against advisory giants such as Toyota, Tesla and the emerging manufacturer BYD. Sander recognized this, even if he did not give any direct names in the presentation. A high -ranking sales manager noticed that Sander in particular has the “big caliber” of their sights. This fact illustrates the enormous pressure that the manufacturer is exposed to becoming more competitive and improving its market position.

behind the industry

It is not a news that the German manufacturers have to struggle with the demand for e-models. VW's gap is particularly difficult to ignore because customers and consumers are increasing. In order to be successful in this competitive market, it will be crucial to develop innovative products and promote growing interest in electric vehicles. This could be done by new models or attractive leasing offers that have been increasingly advertised recently.

Explanation of important terms

In order to understand the discussion about the electric cars, it is important to clarify some terms. "World market leader" is a name for companies that sell the most worldwide or offer the best products. "Volume brand" means that a manufacturer sells many vehicles, which is often associated with low prices and high production. These terms illustrate how companies like VW want to position themselves in global competition.

- Nag