VW draws consequences: End with in-house software development

VW draws consequences: End with in-house software development

The decision of Volkswagen to give up in the in -house software development will have far -reaching consequences for the automobile manufacturer and the entire industry. The Wolfsburg -based group thus faces a new reality in the cooperation with external partners in order not to fall back in the race for technological progress.

A necessary cultural change

Michael Steiner, the development head of Volkswagen, recently commented on this change of direction and realized that the group had to "overcome pride". This describes his regret that Volkswagen can no longer master any technology itself. Cultural change within the company is not easy, but inevitable if you want to remain competitive in the increasingly faster market.

Cooperation in focus

The decision to have to be based on cooperation is not only a question of adaptation, but also a strategic reaction to the innovation speed in the field of artificial intelligence and other key technologies. The development manager emphasized that even large tech companies have difficulty keeping pace with the quick developments. Therefore, VW sees the need to work with competent partners in order to expand their own development capacity and to maintain them.

Strategic Allianz with Rivian

A concrete example of this new strategy is working with the electric car manufacturer Rivian. Volkswagen has decided to invest billions in the United States and thus enter into a strategic alliance in order to accelerate the development of electric vehicles. This decision was confirmed on July 29 by the Federal Cartel Office, which marks the official starting signal for the collaboration.

Risks of dependency

Despite the advantages that such partnerships bring with them, Steiner also sees the risks associated with increasing dependence on external suppliers. The challenge is to maintain the balance between independence and cooperation in order not to get into a position of vulnerability. Volkswagen has to weigh up how much control it can give up without endangering your own innovative strength.

Conclusion of the new strategy

Volkswagen's decision to open up to partnerships is a clear signal to the entire industry. The automotive industry is at the beginning of a profound change, and it is essential to break new ground in order to remain successful in this dynamic environment. The step to question it and to take into question and take cooperation could be the key to Volkswagen in order to remain both technologically and economically relevant.