Eis by weight: Gaggenau café lifts the prize model to a new level

Eis by weight: Gaggenau café lifts the prize model to a new level

in Gaggenau, a small town near Baden-Baden, an innovative method of ice sales is tested that comes to the fore social solidarity and price transparency. In the Café Brezels, guests can no longer simply buy their ice cream for balls, but buy by weight. This means that every order is billed in grams, which should make prices more transparent and fairer.

The innovative concept of Michael Böhmer

Michael Böhmer, the owner of the pretzel, introduced this concept in the current ice cream sales year. Instead of demanding flat -rate prices for the ice balls, his café calculates the costs based on the weight. "100 grams of ice cost two euros," explains Böhmer. On average, a ball weighs 80 grams, which corresponds to a price of around 1.60 euros. This system aims to create a fairer price and enable people of different financial backgrounds to enjoy ice cream.

The reactions of customers

Customers already appreciate the concept that has changes compared to traditional methods. "You only pay what you get," says an enthusiastic customer. Another customer praises the social responsibility behind this pricing policy. Many people appreciate the opportunity to choose smaller portions, which proves to be advantageous, especially in times of increasing living costs.

The challenges of the market

The introduction of this gram-calculated system could be challenging in other ice cream parlors, especially in the high season. Böhmer has found that the costs for ingredients and general operating costs are significant, which is even more complicated due to the rising electricity prices and labor costs. According to Uniteis, the Union of the Italian ice cream manufacturers, such price increases in the ice cream parlor scene are not unusual, since they are often due to quality and regional differences.

ice cream purchase as a community experience

This change in ice sale could be seen as a trend towards more fairness and transparency. By setting up according to weight, the conscious decision is promoted: customers can specifically choose what they can or would like to afford. The reactions indicate that many guests are open to this idea, even if the changeover feels a bit unusual. Böhmer is convinced that such concepts are worth a serious consideration in order to make the ice cream scene future -proof.

outlook for the future

Although Böhmer has to admit that less sales are created by smaller portions, he relies on the philosophical argument of justice. "It's not just about money, but about responsibility towards society," he explains his commitment to this model. The café owner hopes that his example will be imitated and that the idea of ​​fair prices will be more well received in ice sale. "There is no back for me," says Böhmer determined.