New weighted: Gaggenauer Café relies on fair prices for grams
New weighted: Gaggenauer Café relies on fair prices for grams
in Gaggenau, a city near Baden-Baden, an innovative concept in a café causes a stir. The Café Brezels, led by Michael Böhmer, no longer calculates ice cream for balls, but after grams. The idea behind it is simple but effective: customers can pay exactly what they choose, which promotes both financial fairness and a new awareness of their own purchase decisions.
a fair pricing for everyone
Böhmer has introduced the changeover to a gram -precise billing in order to promote solidarity shopping culture. He explains that this model in particular benefits people with fewer financial resources who can now also afford smaller portions. "This is an opportunity to be solidarity with my fellow human beings," he emphasizes and emphasizes that it is important to take responsibility for society.
pricing and differences in ice balls
The transparency in pricing is a central concern. Böhmer emphasizes that ice balls are different and the weight can differ by up to 30 grams. While a ball weighs an average of 80 grams and thus costs around 1.60 euros, customers can now decide for themselves how much they want to pay. This adaptation in pricing policy could increase awareness of the costs of life in the long term and support people in their decision to consume more consciously.
customer reactions and social change
The reactions to the new concept are mostly positive. Many customers are surprised, but pleased with this fair handling. "You only pay what you get," says a satisfied machine, while another regular customer emphasizes how socially thought this model is. "It is no longer a matter of course that everyone can afford something," she adds. Böhmer even noticed that more and more of its customers are tending to smaller portions, which initially means less sales, but is still more important than profit.
A look at the industry and the challenges
The challenges for ice cream parlors are versatile, since the Café Brezels is not spared increasing cost of living. The Union of the Italian ice cream manufacturers, uniteis, explains that the prices depend on ingredients, rent, personnel and energy. These external factors could lead to ice cream parlors forced to raise prices, which could possibly put pressure on the concept of gram -like billing.
a model for the industry
Böhmer not only sees a single -handedness in his model, but hopes for imitators within the industry. By introducing the gram -like billing, he has shown that with an innovative approach and a look at social responsibility you can take new ways. "There is no back for me," he says, and wants to change awareness of pricing in the ice market.
The idea that customers only pay for what they really consume could not only revolutionize the ice business, but also set an important social impulse for more fairness and awareness in daily purchase. This could possibly be groundbreaking for other restaurants that face the same challenges.