Lidl travel before: What does that mean for vacationers in 2024?

Von Kl Redaktion

In the middle of a tense Situation in the travel industry, serious changes are emerging that could have potentially far -reaching effects on travelers. According to internal sources, the discounter Lidl, known for its food and bargains, plans to hire the entire travel business under the Lidl Reisen brand at the end of 2024. This decision is in the shadow of the bankruptcy of FTI and its subsidiary Big Xtra, which has caused excitement in recent months.

The influence of the FTI bankruptcy on Lidl travel

The FTI's bankruptcy in June not only caused uncertainty within the industry, but also has a direct impact on Lidl Reisen, which has been working in the travel business since 2006. Big Xtra's withdrawal as a partner could be seen as one of the main reasons for the closure of the Lidl travel offer. The company has additionally burdened the serious consequences of Covid-19 pandemic and the associated challenges in the travel business.

an uncertain view for travelers

Despite the potential closure of Lidl Reisen, customers can currently book trips through the German, Austrian and Swiss websites by the end of 2025. From January 2026, however, no new bookings will be accepted. The uncertainty about whether existing bookings could be affected beyond the end of 2024 remains, since Lidl did not respond to inquiries.

competitive advantage for other providers?

The possible withdrawal from the travel business could benefit others such as Aldi or Dertour. This competition will take the opportunity to win new customers, while Lidl Reisen may take his last steps. Tchibo had already stopped his travel department last year, which continues to change the competitive landscape in the industry.

clarity and the lack of official confirmations

So far, Lidl itself has no official confirmation or the plans to set the travel offer. The company's media department only announced that it could not make an opinion. This uncertainty leads to an increased nervousness among travelers who hope for clarity, especially in the main vacation season.

Overall, the respective development at Lidl Reisen reflects the unstable situation in the travel business, which is characterized by the bankruptcy of important actors and the aftermath of pandemic. The situation not only demands strategic adjustments from the companies, but also has a direct influence on the vacation plans of many people in German -speaking countries.

- Nag