Is that coming up for Lidl Reisen? Uncertainties in the travel industry
Is that coming up for Lidl Reisen? Uncertainties in the travel industry
Stand: 04.08.2024, 19:12 pm
by: Julian Mayr
Significant changes in the travel industry
The latest developments in the travel business throw shadows on the entire industry and in particular on the discount travel provider Lidl. After the FTI Group's bankruptcy application in June 2024, it is speculated that Lidl Reisen could possibly close its doors at the end of 2024. This announcement is another signal for the difficulties with which many companies are faced in the travel industry.
Backgrounds on the situation of Lidl Reisen
Lidl, known as one of the largest discounters worldwide based in Baden-Württemberg, started in 2006 with the travel business and soon expanded its services in Germany, Austria and Switzerland. The current uncertainty about Lidl Reisen could be related to the bankruptcy of Big Xtra, an important partner of Lidl, who has also given up this year. These developments, together with the reverberation consequences of pandemic, represent serious challenges for the company.
Reaction of Lidl and Market Development
So far, Lidl has no clear confirmation or denial of the reports about the possible closure. At an inquiry regarding the future of Lidl Reisen, it was only pointed out to understand the non-comment. The withdrawal of Lidl Reisen could benefit rival travel companies such as Aldi and Dertour, which are active in the same market niche and may now benefit from a market.Current booking options for customers
Despite the uncertainties, travelers can continue to book their trips via Lidl Reisen's websites by the end of 2025. From January 2026, however, new bookings should no longer be possible. The impact on bookings that have already been made beyond the planned closing date are currently unclear. Customers affected by the changes are asked to keep an eye on the official channels at this point.Conclusion: An alarm sign for the travel industry
The not confirmed rumors travel around Lidl and FTI's bankruptcy are more than just an alarm bell for the travel industry. They reflect a deep change in travel behavior and the challenges that companies have to adapt in a rapidly changing world. Until an official confirmation from Lidl is available, the entire industry remains on the hat, while travelers are wondering which options will be available to you in the future.
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