Google Pixel Supercup: Women's football inspires for the first time in Dresden!

Google Pixel Supercup: Women's football inspires for the first time in Dresden!

On August 25th at 6:15 p.m., an important event for women's football will take place in the Rudolf Harbig Stadium in Dresden: The Google Pixel Supercup heralds the new season 2024/2025. This event not only has sporting importance, but also marks the return of a competition that has not been held since 1997. Fans can look forward to the duel between the reigning German champion, FC Bayern Munich, and the DFB Cup winner, VfL Wolfsburg.

increasing interest and ticket demand

The anticipation for the highlight event is great: over 10,000 tickets were sold five weeks before the kick-off. This shows not only the increasing interest in women's football, but also the good marketing of the event. Seat cards are still available in the DFB ticket portal, whereby the prices vary depending on the category. The tickets for the different seats cost between 15 and 45 euros, while standing places for the north stands are already available from 11 euros. Children up to 14 years can only pay 10 euros for all seat categories, which makes the event particularly family -friendly.

A step to promote women's football

The Google Pixel Supercup was first held as an independent event in the early 90s and has now experienced a renaissance. The newly introduced mode stipulates to carry the game annually to changing neutral locations. This is intended to advertise the competition in various regions of Germany in order to strengthen the connection to existing fans and to inspire new spectators for women's football.

use existing fan structures

The tickets can not only be obtained from the DFB portal, but also directly from the clubs involved. This promotes the binding of the fans to their clubs and helps to use the fan structures that already exist. The organizers offer discounted standing tickets for groups of 10 or more people, which is particularly attractive for school groups or friends.

partnerships as the key to success

not to forget is the important partner of the event: Google Pixel. The company has not only been committed to the Supercup as a naming right partner, but has also been sponsor of the women's Bundesliga since the beginning of the 2023/2024 season. These partnerships are crucial for the visibility and the further thrust that women's football can experience.

Overall, the revival of the Google Pixel Supercup shows not only the potential of women's football, but also the desire for more recognition and support in the sports landscape. August 25th is a symbolic date that heralds the beginning of a new era for women's football in Germany.

- Nag