How football could be made more attractive for young people

How football could be made more attractive for young people

The discussion about the future of football and its attractiveness is picking up. Especially in times when the media landscape is changing rapidly, it is essential for the sports world to adapt. Rule changes are discussed as a potential key to increasing attractiveness, especially for the younger generation. With a focus on more goals and more exciting game forms, an attempt is made to increase interest in the game.

In a current interview, Jan-Christian Dreesen, CEO of FC Bayern, expresses itself decided against far-reaching changes of rule. He emphasizes that the traditional form of the game - eleven against eleven to two goals, over two halves of 45 minutes each - has proven itself. "I also don't think anything of longer half -time shows or additional advertising breaks when someone is injured on the pitch," said Dreesen. His views reflect a strong connection with the classic values and the timeless playing style, which is estimated in many places.

The challenge of media use

With all tradition, Dreesen is clear in his opinion that football has to adapt to the changed media usage habits. "Young spectators would like to see several games on the screen at the same time or just the highlights of a match day instead of looking at complete transmissions," he explains. This demand for a new type of presentation is not only limited to the generation of millennials, but extends across all age groups that live in the digital world and are shaped by it.

The German Football League (DFL) has recognized the need to react to these trends. From 2025, the transfer rights for the tender are due, and the DFL is already planning decisive innovations to meet the requirements of today's media world. The focus is on offering the spectators a wider range of content that goes beyond the mere game.

interactive insights into the action

A central component of the planned changes is to give fans more insights into the world of football. Interviews are to be carried out before the game with players and coaches as soon as the team buses arrive at the stadium. This immediate encounter is intended to strengthen the connection between players and spectators and increase the anticipation for the game.

In addition, exclusive insights into the cabin after a game - be it after a victory or defeat - could be granted to fans. Such initiatives could not only increase the bond of spectators, but also help to focus on the dynamics and emotions of the players. Coach Marco Rose from RB Leipzig said that it was important for innovations to be important for innovations, but at the same time there should be limits. "We are also a soccer romantic-sometimes we are always not trusted." This balance between tradition and innovation is crucial for the future of football.

The planning of the DFL and the views of Dreesen illustrate an interesting tension: On the one hand, the preservation of proven traditions of the game and on the other hand the urge after adapting to the needs of modern, fast -moving media use. This topic will continue to stimulate important discussions among officials, trainers and fans.

A look into the future of football

A rethink in the presentation and marketing of football could soon become a reality. Due to the development of new formats and content, sport could not only become more accessible for the younger generation, but also more spectacular. It remains to be seen to what extent the clubs and associations have the courage to break new ground without endangering the roots of football. The coming years should be rich in changes, and it will be exciting to observe how football will develop.

sporting attractiveness and viewer interest

A central aspect that is regularly under discussion is how the attractiveness of football for younger target groups can be increased. In today's digital world, young people are surrounded by numerous forms of entertainment that are often faster and more visually appealing than traditional live broadcasts of football games. This competition means that clubs and associations have to deal intensively with new formats and approaches in order to gain the interest of the new generation.

The role of the media in modern football

The media landscape has changed drastically in recent years, which also has an impact on the type of football reporting. Streaming services and digital platforms are becoming increasingly important while traditional television broadcasts are declining. This requires an adaptation of the procedures of associations and sports clubs to meet the requirements of a younger, media -savvy target group.

A current survey shows that 76% of the under 30s prefer to see highlights of games in short clips instead of pursuing complete transmissions. This shift in consumer behavior suggests that it makes sense for the DFB and the DFL to develop new formats that take these preferences into account. In addition, innovative approaches such as fan interactions during the games could help strengthen the bond with football.

Current developments in the DFL

The German Football League (DFL) has already started various initiatives to establish an attractive connection between football and new media. When awarding the transfer rights from 2025, the focus is on the integration of digital offers. The DFL not only wants to use TV, but also consider innovative streaming options and interactive formats.

An example is the planned "fan cam", which should enable viewers to create and share their own perspectives and highlights. The DFL sees great potential to increase fan binding and to improve the user experience. Through these digital offers, younger spectators could also be won over in the long term for football without losing the traditional values of the game.

Sustainability could also play a role: The focus on digital content could reduce the ecological footprint of live broadcasts and at the same time take into account modern behavior patterns by the audience by having to play fewer travelers.