Innovative household appliances from TCL inspire at IFA 2024 in Berlin

Innovative household appliances from TCL inspire at IFA 2024 in Berlin

TCL sets standards in the household appliance and consumer electronics industry at IFA 2024

The International Radio Exhibition (IFA) 2024 in Berlin not only presents the latest technological achievements, but also gives a deep insight into the innovative strength of leading companies. An outstanding example is the Chinese company TCL, which is the focus of the fair with its new products. The "TCL Free Built-in Refrigerator" and the "TCL A300 Series NXTFRAME TV", both of which were awarded Gold Awards and thus raise the quality standards in the industry again.

A new dimension of household appliances: The TCL Free Built-in Refrigerator

The "TCL Free Built-in Refrigerator" stands out due to its well thought-out combination of design innovations and functional storage space. With the hidden water dispenser and the new vacuum insulating material, which guarantees impressive heat output, it meets both the needs of consumers and the requirements for modern kitchens. Karen Li, the director of product operations at TCL EuBG, emphasizes how important this renewal is: "Consumers with smaller kitchens can now enjoy more storage space without losing space."

tcls television as a highlight: the nxtframe tv

The "TCL A300 Series NXTFRAME TV" offers an exciting television experience that goes beyond the usual aspects of consumer electronics. Its slim, minimalist design and the possibility of flexibly positioning the base make it an ideal home accessory. The use of nano-microcrystal technology gives the screen a matt structure that blends it harmoniously into the interior design. The cooperation with Bang & Olufsen, which ensures the outstanding audio quality and thus guarantees a fascinating home theater experience, is particularly remarkable.

tcl: growth and innovation

founded in 1981 TCL developed into a global -acting provider of consumer electronics and household appliances. Stefan Streit, CMO of TCL EuBG, explains in an interview that the European market is of essential importance for the company: "We regularly grow here by over 40 % in a market that stagnates elsewhere. This confirms our strategic decisions and our innovative strength."

Strategic brand formation through sporting partnerships

TCL pursues an expansive growth strategy in Europe that not only aims at technological innovations, but is also supported by partnerships with European football teams. "Football has the greatest range and reflects our brand vision," explains Streit. This strategy underlines TCLS ambition to establish itself in the hearts of consumers and on the market in the long term.

The meaning of the awards for TCLS Ruf

The Gold Awards obtained in the categories kitchen appliances and televisions are more than just recognition; They are a sign of the successful implementation of TCLS innovation strategy. According to Streit, these awards mean a crucial step towards brand strengthening: "They are a strong signal that we are on the right track and continuously improve our products both in consumer electronics and in the household appliance industry."

A look into the future

With the latest products and a clear vision for a sustainable future, TCL is on a promising course. IFA 2024 has again shown that TCL is not only an innovator in technology, but also understands and fulfills the needs of modern consumers. The company will continue to highlight the combination of functionality, aesthetics and smart technology, which is expressed in its products.