YSL Loveshine-New high-gloss lipstick conquers German metropolises with 3D-DoOH campaign and shiny finish

YSL Loveshine-New high-gloss lipstick conquers German metropolises with 3D-DoOH campaign and shiny finish

ysl Loveshine-New high-gloss lipstick conquers German metropolises with 3D-DoOH campaign and a brilliant finish at KaDeWe Berlin.

YSL relies on limitless creativity in the market launch of her new lipstick "YSL Loveshine", which is used by the digital media of Walldecaux in a new way: parallel to the launch of the digital 3D campaign in Berlin, Hamburg and Düsseldorf, YSL Beauté leaves the flagship KadeWe in Berlin with augmented ooh staging in a new splendor shine.

Berlin, May 15, 2024 - Perfect shine and intensive color: This is what the new lipstick of YSL is called "Ysl Loveshine". The brand celebrates the introduction of this new cosmetic product with a 3D DoOH campaign in Berlin, Hamburg and Düsseldorf at digital premium locations from Walldecaux, which are specifically selected according to point-of-sales from the target group. The high-frequency-frequented streets characterized by shopping show this, created by YSL Beauté, 3D motif and the immersive world of "Ysl Loveshine".

The campaign is supported as a special highlight on social media by augmented reality staging of the glossy lipstick at the Kadewe facade in Berlin. The realistic creation, which was designed at YSL Beauté in cooperation with Walldecaux, will develop its viral strength in the media channels and link to the campaign in real life. The shiny finish for the best known department store in Berlin promises a lot of attention and skillfully extends the 3D DoOH campaign to social media.

motion design for campaigns and augmented reality productions are part of the service offers from Walldecaux to advertising.

Andreas Prasse, Managing Director Walldecaux: "YSL creates the today's possibilities of our medium in a creative way and thus get great attention in public space. In addition, the range of range of Out of Home is used efficiently by addressing the YSL target group at the POS."

Güven Dalgıç, General Manager Yves Saint Laurent Beauté & Couture Brands and it Cosmetics Dach: "The innovative combination of augmented out of home and digital out of home was the ideal campaign for the launch of our YSL Loveshine Lippenstifts. Building in Berlin and our important partnership with the dealer.

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Frauke Bank, Head of Corporate Communications & Affairs / press spokeswoman
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Source: wall GmbH/ots