Tram driver becomes Tikk-Star: BVG discovers new marketing talent!

Tram driver becomes Tikk-Star: BVG discovers new marketing talent!

The Berlin transport companies (BVG) are currently criticized due to the continuing lack of personnel. Despite these challenges, an innovative concept is presented that has become popular by the tram driver Mathias Tobola. This makes talking on Tikkok by giving an insight into his everyday work and raising the mood among passengers. The BVG not only noticed this initiative, but even developed its own strategy: 19 employees should act as corporate influencers in the future in order to present the company in a modern way and to address potential new employees. As Berlin Live has already won numerous follower through his viral videos and is often recognized by passengers who ask him about autographs.

BVG as an attractive employer

The BVG also uses the newly obtained visibility to position itself as an employer. The press release emphasizes that one focuses on ecological, economic and social responsibility. The implementation of sustainable mobility solutions and promoting equality are in focus. Career BVG emphasizes that mixed teams are more successful and therefore specifically promoted women. The company has had a female management since 2010 and is actively committed to the same payment and opportunities. Innovative programs also support the compatibility of work and family, which the BVG should make more stronger as an employer.

Although there are currently setbacks in the form of timetable adjustments and appropriate resentment among passengers, the BVG also sees the challenges as an opportunity to reach the desired workforce with a fresh, appealing marketing approach. The combination of social media and a clear commitment to sustainability and equality could be the key to improving the overall situation.