Aldi starts new label: How to avoid food waste!

Aldi starts new label: How to avoid food waste!

Deutschland - Aldi has started an important initiative to counteract food waste. With the new label "often long -lasting", the discounter consumer wants to encourage consumers not to dispose of products prematurely, even if the best -before date (MHD) is exceeded. According to Ruhr24 , many foods are still classified as enjoyable after the MHDS has expired. This label is already present on various dairy products such as organic milk, organic yogurt and organic quark and is to be extended to more than 30 products in the course of the year.

statistics show that around 76 kilograms of food per person are disposed of in German households per person, often only due to expired MHDs. Consumer advice rates to pay attention to smell, taste and intact packaging instead of throwing them away directly. Aldi has already introduced the label in both northern and sweet Germany and thus pursues a more comprehensive commitment to waste of food, including the daily orders and price reductions for articles with an approaching mhd.

partnerships and initiatives

In order to further reduce food waste, Aldi has joined the pact against food waste initiated by the Federal Ministry of Food and Agriculture. This agreement obliges dealers to comply with five mandatory objectives, including reducing food waste by 30 % by 2025 and by 50 % by 2030. In addition, at least 97 % of the branches should donate food, as on the website of aldi süd is.

The measures also include the "crooked things" initiative, in which foods with beauty errors are offered, and a proactive price reduction for products shortly before the MHD expires. In this way, Aldi not only reduces food waste, but also deals responsibly with returns and trains the staff accordingly.

public engagement against waste

The topic of food waste is also becoming increasingly important at the political level. From September 29 to October 6, 2024, the campaign week will find "too good for the bin!" Instead of organized by different federal states and partners. This week offers a platform for hands-on activities to appreciate food and comprises areas such as trade, agriculture and education. Actions such as quizzes, cooking workshops and snippets should encourage consumers to deal with food more creatively, as on brele With its initiatives,

Overall, Aldi pursues a concrete goal: to better educate the population about the durability of food and to promote the responsible use of food. This happens both through innovative labeling strategies and through valuable partnerships and public actions.