Pandora relies on a breath of fresh air: Berta de Pablos-Barbier becomes CEO!

Pandora relies on a breath of fresh air: Berta de Pablos-Barbier becomes CEO!

A breath of fresh air is blowing through the boardrooms of Pandora A/S! The company announced that Berta de Pablos-Barbier, formerly Chief Marketing Officer, will assume the position of CEO effective March 11, 2026. The current CEO, Alexander Lacik, has announced his resignation after leading the company since April 2019. This was reported by FashionUnited.

The appointment of de Pablos-Barbier is no coincidence. With over 30 years of experience in the luxury and consumer goods industry, she brings with her an impressive career. She was previously President and CEO of Moët & Chandon and under her leadership successfully repositioned Pandora as a complete jewelry brand. Brand awareness reached an all-time high and the marketing mix was enriched with fresh innovations. Pandora Group also highlights this.

Smooth transition for future growth

Pandora Chairman Peters Ruzicka expressed optimism about the new leadership. He praised de Pablos-Barbier for her visionary leadership and analytical skills. The upcoming leadership change is part of long-term succession planning and should be carried out smoothly in order to promote the company's further growth. During his years at the helm, Alexander Lacik managed to increase sales by 45 percent and expand the workforce from 24,000 to 37,000, showing that the strategic decisions under his leadership paid off.

Under his leadership, Pandora became the largest jewelry brand in the world, operating in over 100 countries. The company has also shown a strong commitment to sustainability in recent years, using only recycled silver and gold for production and setting a goal to reduce greenhouse gas emissions by half by 2030.

Significance of the leadership change

The study on leadership changes, published by the Technical University of Darmstadt, shows that personnel changes in top management are strategically important. Identifying suitable leadership personalities is crucial for the success of the company. According to the analysis, the change in leadership can have both short-term reactions on the capital market and long-term effects on company performance. In this context, Berta de Pablos-Barbier could set the course for continued positive development.

With sales of DKK 31.7 billion in 2024 and a recognized digital leader in consumer goods, Pandora is focused on the future and ready for the challenges ahead in the global market. Readers can look forward to seeing how the brand will develop under the new leadership.

For more information you can read the reports from FashionUnited, Pandora and the study of Technical University of Darmstadt read up.