Music house Lange in Ravensburg: Fight for survival in the grading market!

Music house Lange in Ravensburg: Fight for survival in the grading market!

Ravensburg, Deutschland - The challenges for the Musikhaus Lange in Ravensburg are particularly serious this year. Despite more than 30 years of experience, Managing Director Marc Lange fights with a noticeable decline in customers and a significant decline in sales. As Schwäbische.de , the sales in the field of notes sales in the past six years have been halved. This not only questions the economic situation of the company, but also the future of the music industry in general.

The problems are diverse: online trading is putting considerable price pressure on the stationary business. Above all, the music online giant Thomann has claimed a large part of the market for itself, which drives many smaller providers into tightness. For a long time, many customers are advised in the shop and then strike online at cheaper providers. This has caused many music houses to close in Germany, including specialized businesses.

The struggle for survival

With 20 employees, responsible management has long. If the sales situation does not improve, it will be forced to reduce or even close departments. The rising costs for personnel, energy and transport also ensure that the prices for instruments and repairs attract. Despite these challenges, the family remains optimistic. The real estate of the music house owns them, which gives the financial situation at least a stable reason.

The current market situation has led to 40 percent of the music publishers in Germany to achieve annual sales of less than 100,000 euros. About two thirds of the instrument dealers in Germany have had to close over the past 20 years. As a sign of the lovable challenges, the managing director warns: "There is something - we have to be creative to survive." For this reason, the music house has introduced a service and cleaning fee for tested instruments to cover the costs.

a colorful offer and innovative ideas

Despite the difficulties, the music house is hitting new paths for a long time. In addition to the sale of instruments and accessories, the offer is wide and includes a repair service in master and service workshops as well as individual conversions. A delivery and pick-up service for clubs, schools and private customers is also offered. In addition, interactive workshops and events are organized with musicians to promote interest in music and instruments. Here participants can learn rhythmic techniques or take part in sound shell workshops.

In order to stand out from the competition, the music house also modernized: A newly purchased laser makes it possible to personalize instruments and further improve the service. While many music shops in cities such as Berlin, Cologne and Bad Homburg are closing due to the competition through online platforms, the music house remains optimistic. Long emphasizes: "I want to continue and not close the music store in the third generation."

The developments in the music industry give cause for concern, but also hope. The denial of the traditional business could mean the end of a chapter that became a key experience for many hobby musicians and children who buy their first instrument. Like tagesschau.de notes, there are many shops under pressure, but creative solutions, like in the music house, could help to regain the loyal customers.