Hall dealers join forces: Together against vacancies and for more visibility!

Hall dealers join forces: Together against vacancies and for more visibility!

A lot is happening in Schwäbisch Hall: The local association “Hall aktiv” is more active than ever and has brought a breath of fresh air into the city. Under the leadership of Andreas Kircher and Daniel Hermann 120 restaurateurs, service providers and employees have already joined the association. Both chairmen bring a passionate vision for the city and focus on collaboration and training of specialists.

A special highlight is the revival of the “Hall Summer” campaign, which is very well received as a shopping experience day. This festive day is always celebrated on the last Friday of the summer holidays and attracts both locals and tourists. A new calendar with various festivals in Hall has also been published and is available to members. This means that everyone who wants to strengthen community and trade gets their money's worth.

A strong network

“Hall Aktiv” has set itself the task of promoting togetherness in the city. The value of collaboration is highly valued here. That confirmed Daniel Hermann, which points out that the flow of information between traders and the city administration needs to be improved. In addition, retailers are invited to actively participate in new ideas from the administration in order to optimally coordinate the event calendar.

A frequent topic in the discussions is the lack of staff in the city administration. The traders want to draw attention to the cleanliness of the city. The informal offices on Schwatzbühlgasse are another contact point for those interested. In order to further increase the city's attractiveness, seminars are also regularly offered for members, which cover topics such as social media and shop window presentations. Ultimately, you have to use digitalization to better reach customers and become visible.

Local challenges and opportunities

A serious problem is the many vacancies that exist in various corners of Hall. Here, retailers rely on creative solutions such as pop-up stores that enable short-term business models. This keeps things exciting and gives you the opportunity to bring a breath of fresh air into the frequency of the shopping streets.

The Christmas business is just around the corner and many retailers are pushing hard to offer items that are ideal for giving as gifts. There are currently numerous shopping vouchers that should be redeemed by December 31st, thus creating additional incentives.

The good news: Hall has a large number of owner-managed shops that are particularly attractive thanks to their personal advice and immediate product availability. Before we forget: On the last days of the year there will certainly be another rush on the local markets and we can be curious to see what special offers the dealers have in store. The joint commitment to a vibrant city is a valuable initiative that not only strengthens trade, but also promotes coexistence between people in this beautiful region.