Airplanes carry cities names: a clever marketing trick?

In Germany, cities use namesake for aircraft to improve their image. Around 300 such sponsorships already exist for Lufthansa aircraft, such as Schwäbische.de reported. This strategy was used by various cities, including Aalen, Schwäbisch Gmünd and Nördlingen.

The idea for a name sponsorship in Aalen comes from the former mayor Ulrich Pfeifle. On September 10, 1992, Aalen received the starting permit for the "Aalen" aircraft. The first aircraft on the Ostalb, the "Schwäbisch Gmünd", went into operation in 1989 and has been in use since 2010, while it has already promoted almost 2.7 million passengers. Nördlingen has been served by a plane of the same name since 1988, which was baptized on the initiative of the "Rieser Nachrichten" and the Bavarian Minister of Economic Affairs. The second aircraft is currently flying with this name.

waiting times and developments

The waiting list for a name is long: over 250 cities must expect a waiting time of 10 to 15 years. Ulm received the first sponsorship in 1967 and the fourth aircraft under this name is currently active. Friedrichshafen came up with a long aviation history; The first aircraft was baptized in 1969, the third has been in use since 1997. The "Lindau" has already flown 125 different places and the third plane has been active since 1979. The "Tuttlingen" has been in use since 2007 and the city receives feedback from passengers that were on board.

In addition to the namesake, Lufthansa plans a proactive marketing strategy for 2024 that will focus on digital innovation and customer experience. This reports latterly.org . The strategy pursues the goal of increasing global brand awareness and offering the passengers a seamless journey.

Key aspects of the strategy are the emphasis on brands consistency, the development of a lively style guy and the integration of digital channels to ensure a uniform brand experience. Lufthansa has a history of brand formation that began in 1962 and is based on the principles of simplicity and clarity. The airline is investing in modern technologies and customer -oriented marketing strategies to position itself as a leading provider in the aviation industry.