Schelklingen is looking for the wire for young people: Instagram or Tiktok?

Schelklingen is looking for the wire for young people: Instagram or Tiktok?

In Schelklingen, the “Quarters impulses” project is launched to improve the city's quality of life and to promote communication between the generations. The initiative, which is supported by the state government, aims to take into account the individual needs of the citizens and to enable active participation, such as alb-donau-kreis.de A central concern is to include the population in decisions and to create sustainable cooperation between local actors. The role of volunteering is also emphasized, which is to be strengthened by professional support.

An important aspect of the project is the speech of the youth. The city councils discussed which communication channels are most effective today to achieve younger generations. The focus is on platforms such as TikK and Instagram because they are very popular with young people. "How do you reach young people today?" Is the central question that the responsible bodies, analyzed swp.de . Under the roof of the project, in which the district senior council is also involved, new structures are to be developed and citizens' events are to be organized that strengthen the cooperation and the neighborhood.

active integration of citizens

The implementation of "neighborhood impulses" takes place over a period of two years with different milestones, including large citizens' events and workshops on different topics. The experiences and knowledge of the local people are of crucial importance in order to successfully make the initiative. The steering group with 15 members works to further develop the concept and to sustainably improve the life situation in Schelklingen.