Baden-Württemberg: Tourism is booming despite small declines!

Baden-Württemberg: Tourism is booming despite small declines!
In the first quarter of 2025, Baden-Württemberg tourism came to 4.2 million guest arrivals and recorded 10.3 million overnight stays. These figures mean that it is the second best year for tourism in the country, even if a decline was determined compared to the previous year. The guest arrivals fell by 1.2 percent and the overnight stays by 5.2 percent, which is partly due to the later start of the Easter holidays in April, which resulted in a statistical effect. A similar trend was observed in Germany, reports wm.baden-wuerttemberg.de .
The forecasts for the rest of the course of 2025 are optimistic. The second quarter could bring an increase in the number of tourists through the Easter and Pentecost holidays that fall during this period. positive developments are also expected for the summer months, since Baden-Württemberg with its mild climate is a varied and attractive summer travel destination.
Review of 2024
In 2024, tourism in Baden-Württemberg experienced an upward trend with new record numbers for overnight stays. A total of around 58.9 million overnight stays were recorded, which corresponds to an increase of 1.3 million or 2.3 percent compared to the previous year. This enabled the values to be increased by 1.7 million overnight stays or 2.9 percent compared to 2019. Over 23.8 million guest arrivals were registered, while 79.4 percent of the overnight stays of domestic guests came, as Statistik-bw.de
Especially in cities like Stuttgart and Hegau there were significant increases with growth of 8.7 and 7.7 percent. Nevertheless, there were also declines in some regions such as Lake Constance and the southern Black Forest. Hotels garrison experienced an overnight increase of 11.1 percent in 2024, while holiday apartments also recorded an increase of 3.8 percent.
overview and trends in tourism
In the context of the German tourism sector, numerous studies and analyzes are important to gain insights into the travel behavior of the population. The travel analysis (for) is an annual examination, which, for example, captures trends in travel behavior. There are also the ADAC travel monitor and other important surveys that serve to analyze vacation trends and business trips.
The continuous survey of vacationers and their travel behavior is crucial to further develop tourism in Baden-Württemberg and beyond. The data from these analyzes enable regional planners and tourism experts to develop targeted strategies for the promotion of local and country tours and respond to the needs of guests.
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Ort | Baden-Württemberg, Deutschland |
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