Blackrock plans to start a Bitcoin ETP in Europe

CEO LARRY FINKS Remarks in the World Economic Forum in Davos emphasized Bitcoin's potential as a protection against currency solutions, which indicates a broader acceptance of cryptocurrencies as an alternative value memory.

It is expected that this European company attracts both institutional and retail investors who are looking for Bitcoin without the complexity of the direct property of cryptocurrency.

Switzerland becomes an innovation for digital assets in Europe

The decision to drink the ETP in Switzerland was strategic and used the country's reputation as a hub for digital asset innovation, especially within the "Crypto Valley" in Zuug.

The progressive regulatory framework of Switzerland for cryptocurrencies has made it an attractive place for Blackrock to expand its Bitcoin investment offers beyond North American borders.

The choice of Switzerland not only corresponds to Blackrock's goal of benefiting from crypto -friendly regulations, but also positions the company to lead the European market.

In particular, the plans for the introduction of an ETP in Europe come at a time when the European Union navigates its own regulatory path through the markets in the regulation of crypto-assets (mica), which was founded in 2023.

The Mica framework aims to ensure consumer protection and market integrity and to offer a stable environment for cryptoinvestment.

Despite the European cryptom market, which benefits 17.3 billion US dollars -far less than the step of the US dollar in the amount of 116.4 billion US dollars -could significantly increase Blackrock's move.

The entry of Blackrock into this market underlines the growing institutional acceptance of cryptocurrencies, a trend that was further advanced in January 2024 by approving the US Securities and Exchange Commission.