Blk DNM introduces intelligence with blockchain intelligence, as the first use of Connected Fashion

Stockholm, Sweden, June 15, 2023, Chainwire

Blk DNM combines the physical and virtual world of fashion through blockchain innovation

Swedish-American fashion brand Blk DNM today presents the very first example of networked fashion (both physical and also physical exist virtually, with each aspect "paired" by technology). Blk DNM Society and integration of blockchain-based hardware and software into its products.

The Blk DNM Society is based on technology, which was developed by the blockchain innovator and BlK DNM owner chromaway The physical as well as in the virtual world a unique and recording identity, at the same time rewards ethical behavior and grants the owner of the influence of brands.

• blockchain-supported microchips for the “digital clothing ID” give each article a clear identity and document its history
• chips form the hardware element of the BlK DNM Society, which is also launched and rewarded responsible behavior and personal responsibility
• tech will appear for the first time in the FW 2023 collection of BlK DNM

The hardware: digital clothing IDS

Future BLK DNM clothing will be equipped with a "digital item of clothing ID"-a non-detectable chip that gives each physical article a clear and signable identity. The first functions of the digital clothing IDS include:

• authentication of the garment as real, which excludes counterfeits and counterfeits
• reward responsible behavior in the long -term appreciation and care of clothing, such as: B. revision and used purchases
• The unique story of each individual garment is recorded - owners, events and places where it was worn, repairs and changes - so that the garment gains an emotional and financial value over time
• acts as a digital entry ticket to events
• Access to and voting rights within the BlK DNM Society

Blk DNM Gesellschaft

The digital clothing IDs are the first hardware elements of the BlK DNM Society that starts at the same time. As a first example of networked fashion, the BlK DNM Society is a community of BLK DNM owners who are virtually connected by their physical articles, for responsible behavior and receive voting rights for important brand decisions based on the article-and thus the first process of the process of decentralization of the responsibility of a fashion brand.

Every digital garment ID creates a "digital reflection" of the physical garment: a twin in the virtual world, in which the history and the square of the physical article are recorded within the Blk DNM Society. The digital reflection can also be worn in the meta verses and is particularly important at younger generations whose identities are as important in virtual worlds as in the physical.

FW 2023

Digital clothing IDS will be unveiled on June 21 at the FW event of BlK DNM in Paris. In this first collection, the chips are only embedded in leather articles. In the following collections, further articles are introduced into the BlK DNM Society by embedded blockchain-compatible hardware.

Henrik Hjelte, CEO and co -founder of Chromaway, comments: "This is absolutely futuristic. There has never been anything like this in fashion. It is very exciting for us to see after a lot of hard work how our technology is one of the iconic fashion brands. that you buy.

Toni Collin, CEO by Blk DNM, and Henrik Hjelte, CEO and co -founder of ChromomaWay

Toni Collin, CEO of Blk DNM, comments: "The philosophy of Blk DNM is one of the community, and our clothes are designed both through its craftsmanship and by its timeless aesthetics so that it is valued and passed on for generations - the opposite of irresponsible almost fashion." With the introduction of the Blk DNM Society and the first hardware integrated in our clothing, we are now letting these two pillars to be revolutionary. By integrating intelligence into every article, we hope that we can inspire our industry to join us and use networked fashion to achieve better results. ”

via Blk DNM

Blk DNM is a Swedish-American fashion brand that specializes in timeless cutting skills, leather and denim of exceptional quality. After the relaunch in 2023 as an entry-level luxury fashion house under the direction of the new creative director Jessy Heuvelink, Blk DNMS focuses on permanent craftsmanship and aesthetic timelessness to love and appreciate every piece over decades and over generations.

via Chromaway

Chromaway specializes in blockchain technology and the development and provision of the latest, scalable blockchain solutions for companies and governments. The company, founded in 2014, with its headquarters in Stockholm, Sweden, was a pioneer in the widespread introduction of blockchain technology. His flagship product, the relational blockchain chromia, enables developers to create decentralized applications (DAPPS) with a relational database model that offers unprecedented scalability and flexibility.

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