Crypto.com announces historical partnership with UFC worth $ 175 million

Crypto.com announces historical partnership with UFC worth $ 175 million

  • The cryptocurrency platform Crypto.com has announced a pioneering deal with UFC, which is reported to be worth more than $ 175 million.
  • This deal makes Crypto.com the first "Cryptocurrency Platform Partner" and the first global official Fight Fit partner who entitles the company to place its branding on UFC kits that are supported by athletes.

crypto.com quickly dominates the sports world. In the latest development, Crypto.com has confirmed that it has entered into a partnership with the globally leading Mixed Martial Arts UFC. With this partnership, Crypto.com is entitled to place its branding on UFC jerseys, which are borne by the athletes in competitions. The deal also includes other jersey clothing, including walkcout jerseys and hoodies, which are worn by the athletes.

This branding means reaching millions of potential customers. For this reason, branding will not only be visible to the thousands of fans who take part in the event, but also for the millions who pursue the transfers and pursue fans on social media. The latest findings show that UFC has a global fan base of more than 625 million people and over 150 million social media followers. In addition, over 900 million TV households in 175 countries have access to UFC programs.

Although details of the new deal are not public, there are report It has a value of over 175 million US dollars and extends over almost 10 years.

crypto.com is already a leading provider of cryptocurrency services. The platform has over 10 million users worldwide. In addition, it is one of the top ten finance apps both in the App Store and on Google. In addition, the Crypto.com Visa Card is the most popular cryptocarte worldwide, which is available in over 30 countries. With the latest partnership, the commitment will further advance the platform towards its competition.

crypto.com co-founder and CEO Kris Marszalek described the deal as the "historical moment". He added that this was only the beginning of a long relationship with UFC and that the company is looking forward to working with its new partners.

UFC President Dana White praised the deal and found that it was a partnership between two companies that best in what they do. He added;

No company has done more to increase the popularity of martial arts than UFC, and now we are one of the world's largest sports brands. We can help Crypto.com to achieve more people around the world through the strength of our brand.

This is not the company's first investment in the sports industry. Another groundbreaking partnership follows last week, in which Crypto.com became the first official cryptocurrency sponsor and NFT partner of F1®. This deal is said to have been worth more than $ 100 million. At the beginning of the year, the company was the first crypto platform to work with an F1 team (Aston Martin Cognizant Formula One).


Source: Crypto-news-flash.com