Crypto.com concludes a sponsorship contract for the 2022 World Cup in Qatar
Crypto.com concludes a sponsorship contract for the 2022 World Cup in Qatar
- Kris Marszalek, CEO of Crypto.com, says that the deal will help increase awareness of the stock exchange and its services
- The last World Cup had around 3.5 billion viewers
The Federation Internationale de Football Association (FIFA) has a Saying today that the payment and cryptocurrency exchange Crypto.com " The exclusive sponsor of the cryptocurrency trading platform" of the upcoming World Cup 2022 in Qatar. However, the conditions of the agreement remained secret.
The publicity, which could possibly be obtained through this sponsorship, should help to present Crypto.com to a new population group. The FIFA World Cup, which is expected to be held from November 21 to December 18, is enjoyed in the past.
For comparison: 3.5 billion people followed the last issue of the tournament in 2018 in Russia.
"We could not be more excited, the FIFA World Cup, one of the most prestigious tournaments in the world, to sponsor and further awareness of Crypto.com worldwide. With our partnership with FIFA, we will continue to use our platform innovatively so that Crypto.com pushes the future of world-class sports and fan experiences around the world can ", said Kris Marszalek, Chief Executive Officer of Crypto.com.
The exchange will also give users exclusive goods during the tournament, while the lucky people have the opportunity to visit the football games.
Lust for sports -related initiatives
This is another endeavor to the stock exchange based in Singapore to lure the mainstream audience to their platform.
crypto.com was very interested in partnership and sponsoring deals around the sport to get users on board. The largest is the acquisition of the name rights of the former Staples Center, which has now been renamed Crypto.com Arena, a service that the company cost $ 700 million.
The stock exchange also had part of the advertising for the Super Bowl, for which it spent $ 6.5 million for 30-second advertising space during the event.
Kay Madati, Chief Commercial Officer of FIFA, recognized the comprehensive attitude of Crypto.com to sport, which in his opinion should help bring the game to an even higher level worldwide.
"We are pleased that a global brand like Crypto.com as a sponsor of the exciting and groundbreaking FIFA World Cup in Qatar comes to us and ultimately contributes to making our beautiful game known at a global level." said Madati.
Source: Coinlist.me