Crypto.com secures groundbreaking partnership with the UEFA Champions League

• COM entered into a partnership with the UEFA and becomes the first sponsor of a crypto platform.
• The aim of the partnership is to promote the general acceptance of cryptocurrencies, especially in Europe.
• Due to the strategy for the integration of sport, the COM user base exceeded the 100 million mark.

In a milestone for the cryptocurrency industry, Crypto.com was the first digital asset platform to complete an exclusive multi -year partnership with the UEFA Champions League.

announced on August 14th, partnership represents an important milestone for the exchange You as the official global sponsor of one of the most renowned sports leagues in the world.

Steven Kalifowitz, Chief Marketing Officer from Crypto.com, emphasized the transformative potential of this cooperation. "We have successfully built up the brand and community of Crypto.com by creating innovative and groundbreaking moments and events in a way that others could not reproduce," said Kalifowitz.

He emphasized that networking with committed sports fans had contributed significantly to over 100 million worldwide to expand the user base, and thus underlined the symbiotic relationship between sport and the introduction of cryptocurrencies.

acceleration of the crypto launch in Europe

The partnership is intended to accelerate the general acceptance of cryptocurrencies, especially in Europe, where Crypto.com has already established itself as an important player.

Europe is the second largest market in the platform and the Allianz with UEFA should further promote its growth in the region.

Kalifowitz expressed his confidence that the enormous range of UEFA with over three billion fans would contribute significantly to a broader introduction of digital currencies worldwide.

While Crypto.com further expands the limits of crypto integration into the mainstream culture, this partnership with UEFA represents a strategic effort to put cryptocurrencies in the foreground of global consciousness.