Crypto.com becomes the official sponsor of the FIFA World Cup 2022
Crypto.com becomes the official sponsor of the FIFA World Cup 2022
- The FIFA has confirmed that Crypto.com will sponsor the World Cup that will take place later in Qatar this year.
- More than 3.5 billion people followed the FIFA World Cup 2018, which underlines the importance of this partnership.
Tuesday, March 22, 2022, FIFA announced a sponsorship contract with Crypto.com for the FIFA World Cup 2022 in Qatar. This entitles you to become an exclusive sponsor of the cryptocurrency trading platform for Qatar 2022.
https://t.co/vcnztatsco 2022 to be 🏆
See you in Qatar! @fifa world championship #welt Championship https://t.co/vyzjda1bmz pic.twitter.com/ppffkeg6q2
- crypto.com (@Cryptocom) 23. March 2022
partnership between crypto.com and the fifa
According to a statement published by FIFA on its official website, Crypto.com will benefit from broad brand advertising with advertisements inside and outside the stadiums. This in turn implies the provision of cryptocurrencies for a wide audience of football fans who look forward to seeing the World Cup every four years later
The deal of Crypto.com With the FIFA is a win-win situation. The stock exchange spent large amounts of money for sports branding and supported large leagues and teams in a variety of sports.
The investment of Crypto.com in an exclusive contract with FIFA is certainly well received and used to support the efforts of the world's largest football association to develop and promote sport.
Kay Madati, Chief Commercial Officer of FIFA, praised Crypto.com's commitment to other top -class sporting events and shared the enthusiasm of FIFA to win such an outstanding partner. He said:
crypto.com has already demonstrated his commitment to the support of first -class teams and leagues, major events and famous venues around the world, and there is no platform that is larger or has a larger reach and a greater cultural influence than the global football platform of FIFA.
We are pleased to have a global brand like Crypto.com as a sponsor of the exciting and groundbreaking FIFA World Cup in Qatar, which ultimately contributes to making our beautiful game known at a global level.
In addition, participation in an event of this size is a great opportunity for Crypto.com to raise awareness and to repeat the success that was achieved in previous advertising campaigns, such as those carried out during the Super Bowl 2022.
Chris Marsalek, co -founder and CEO of Crypto.com, explained that the partnership with the FIFA is part of the crypto.com advertising strategy to make itself known worldwide and commented:
We could not be more excited to continue to sponsor the FIFA World Championship, one of the most prestigious tournaments in the world, and to further promote the global awareness of Crypto.com. Thanks to our partnership with FIFA, we will continue to use our platform in an innovative way so that Crypto.com can advance the future of world-class sports and fan experiences around the world.
cryptocurrency and sport
crypto.com is one of the cryptocurrency companies known in the community for its presence in sports and aggressive sports marketing. This approach is also shared by FTX, which has also made significant progress in the sports world.
Sport marketing clearly worked for both companies in terms of brand awareness, and the rivalry between the two stock exchanges has not been unnoticed.
Both stock exchanges switched large ads during the Super Bowl. FTX also bought the rights to the former American Airlines Arena, the official NBA stadium of the Miami Heat, and Crypto.com bought the rights at Los Angeles Lakers Staples Center and named it in Crypto.com ARENA.
also read : Who has created the popular coinbase Super Bowl advertising? CEO and advertising agency argue
Other important sports alliance are an official sponsorship of the F1 Grand Prix in Miami, a partnership with the Australian Football League as a financial sponsor, a partnership with Angel City and shops with NBA-Star LeBron James to accommodate his NFT collection.
Source: Crypto-news-flash.com
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