Floki announces advertising campaign for Valhalla in the 2024–25 season of the English Premier League

Miami, Florida, August 13, 2024, Chainwire

floki is proud to announce that Walhalla Floki's groundbreaking Playtoearn-MMORPG, will be the focus of a top-class advertising campaign throughout the 2024–25 season.

By using LED gangs during live games, this campaign will ensure enormous worldwide presence and strengthen the credibility of the brand.

The English Premier League is the most popular sports league in the world and attracts more spectators than the UEFA Champions League and the Bundesliga. In the 2022-23 season, the EPL recorded an overall audience of 3.23 billion.

With programs in 712 million households in 190 countries, the league reaches 2.01 billion spectators with live game programs and 1.22 billion spectators with highlight shows and other non-live content, as can be seen from Nielsen data.

The Premier League associations also have an impressive fan base on social media, over a total of over half a billion. Facebook has 240 million followers, Instagram 157 million, Tiktok 56 million, X 123 million and YouTube 28 million.

Valhalla's LED gang advertising is placed strategically to maximize visibility. The advertising system, which is completely geared towards television, ensures that advertising is clearly visible during the transmissions. Creative flexibility enables dynamically tailored advertising content. The branding will be visible within the event itself and will thus provide presence in the program.

The ads will ensure multichannel cover and be visible on various devices and platforms, including radio, social media, mobile devices and online. There are no virtual overlays that disturb the ads in the Premier League, so that uninterrupted visibility is guaranteed. In addition, minimal advertising avoidance makes ads almost inevitable for the audience.

According to the team, every minute of LED advertising is astonishing 156 minutes of global visibility on the screen.

The advertising campaign comprises 100 minutes of advertising time throughout the season and is broadcast worldwide to ensure a long range. At least 40 % of the advertising event are shown during the games of the top clubs in the league.

The extensive campaign is said to reach a huge global audience. Overall, it is expected to reach over 200 million people, with around 1.2 billion impressions and a total duration on the screen of almost 440 hours. In Europe, the campaign is expected to generate around 81 million impressions and have a total duration on the screen of around 181 hours.

In Asia and Oceania, around 47 million impressions and a screen duration of almost 168 hours are expected. In Africa, the campaign is expected to achieve around 48 million impressions and a screen duration of almost 34 hours.

This campaign will be on view of some of the largest broadcasters in the world, including Sky Sports, TNT, Amazon Prime, BBC (Highlights), NBC Sports (including Peacock), USA Network, Telemundo, Fubotv, Optus Sports, Disney+ Hotstar, Bein Sports, Super Sports, Sky, Canal+, Dazn, Sky Italia, Astro, Now TV and Truevisions.

about Valhalla

Walhalla is a variant of the classic creature collection adventure that plays in a living, lively MMORPG-Open-World. Players interact with a diverse group of eccentric creatures called Veras, discover, tame, train and act with them. Alone or as a clan, players take part in a dynamic, player -controlled economy to get up in the ranks of the community and to achieve tactical superiority on the hexagonal battlefield.

website: valhalla.spiel

about floki

floki is the cryptocurrency and the utility token of the floki ecosystem. Floki has the goal of becoming the best known and most frequently used cryptocurrency in the world, with the focus on benefits, philanthropy, community and marketing. Floki currently has over 490,000 owners and, thanks to strategic marketing partnerships, is a strong, globally recognized brand.

Further information receives users from Floki:

Contact

Commissioner for public relations
Pedro Vidal
floki [Email Protected]