René Köhler about the restart of bicycle.de - a personal interview on Bikex

Von Sophie Müller

René Köhler, founder of bicycle.de, brought his company back after the bankruptcy. In a personal interview with BIKEX, Köhler talks about his motives and the challenges associated with the takeover again. Köhler is considered one of the most visionary entrepreneurs in Germany and has already had a successful success story. The idea of ​​selling bicycles online was initially considered crazy, but Köhler showed the opposite. He speaks openly about his motivation to restart bicycle.de and bring it back to the top.

Köhler emphasizes that everything he has sold or built up so far still exists. Bahrrad.de was the only company that didn't work. It was unusual for the entrepreneur that his name was associated with the word "bankruptcy". He states that he wanted to rebuild the platform from the mismanagement, because in his opinion it was structurally intact. If something like coal mining or an outdated business model such as Karstadt and Kaufhof no longer work, it would not start a second time. But in this case he wanted to change something that was basically intact and only failed due to false management.

The interview with René Köhler is available online on Bikex. BIKEX is the Radportal of the Motor Press Stuttgart and one of the largest guides for cyclists in Germany. The Motor Presse Stuttgart is a leading special interest media house and publishes around 80 magazines, including mountain bike. The founding families Pietsch and crashed together with Dr. Hermann Dietrich-Troeltsch are the sole owners of the Motor Press Stuttgart.

In the following table, some information is summarized via bicycle.de:

| Name | bicycle.de |
| - | - |
| Founder | René Köhler |
| Previous owner | Signa and Benko |
| Reasons for bankruptcy | Financial difficulties and mismanagement |
| Industry | online bike sales |
| Success story | Founded in 2003, Bahrrad.de became the world market leader |
| Goal | bring the platform back to the top |

This information provides an overview of the development of bicycle.de and the reasons for the renewed takeover by René Köhler after bankruptcy.


Source: Motor press stuttgart/ots