Digital visibility: The key to recruiting new customers in industry 2023
Digital visibility: The key to recruiting new customers in industry 2023
The Matchandmake GmbH recently pointed out the challenges in a press release, with which industrial companies are confronted with the shortage of skilled workers and falling order numbers. Luka Glavas and Lukas Weiner, the founders of the company, emphasize the need to improve the digital visibility of industrial and craft businesses in order to remain successful in the current competitive environment. The statement of the two experts underlines the importance of modern marketing and sales strategies to gain new customers and to secure the market position.
in Stuttgart, a center for industry and mechanical engineering, the challenges with which Matchandmake GmbH is faced with are particularly relevant. Many local companies, ranging, from classic mechanical engineers to innovative start-ups in the field of medical technology, have been fighting in recent years with a continued decline in orders. This development can not only be attributed to the general market situation, but also to incorrect strategies in customer acquisition and binding.
The industrial companies in the region are often still strongly linked to traditional acquisition methods. In the long run, the waiver of digital platforms could have fatal consequences, because according to a survey, over 70 % of decision -makers now use digital channels when searching for providers. This illustrates the need for companies to position themselves significantly and to expand their visibility on the Internet.
In order to illustrate this problem, we have put together some relevant statistics on digital visibility and their influence on new customer acquisition and the current situation of medium -sized companies in the region:
| criterion
| |
|---|---|
| Painting of decision -makers to use the digital channels | 70% |
| Companies with a clear online strategy | 34% |
| Follow in a lack of visibility (has an impact on) | orders, sales, long -term growth |
| Share of companies that want to digitize in the next 2 years | 60% |
| Current bankruptcies in the medium -sized area | increasing tendency |
The emphasized trends show that companies in the region around Stuttgart have to be encouraged to actively use the opportunities resulting from digital visibility. The foundation of companies such as Matchandmake GmbH illustrates the growing need for professional support in digitization. Innovative approaches to new customer acquisition are crucial to secure the market position and increase competitiveness. In order to remain successful, the companies should not only rethink their marketing strategies, but also actively invest in improving their online presence.
Source: matchandmake GmbH/ots
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