DM in the price test: Is the drugstore really the best choice?

DM in the price test: Is the drugstore really the best choice?

consumers are often looking for the best prices, especially when it comes to everyday products. As part of the television program "Marktcheck", the drugstore DM has now gone through an extensive price comparison with the competitors Rossmann and Müller and the food discounter Rewe. The results provide some interesting findings about how the prices can vary in the different branches.

The drugstore DM is one of the most popular contact points for German customers when it comes to personal hygiene and household items. But how well does DM do when you compare the prices with other providers? The SWR market check has chosen 20 different products, from detergents to washing materials, and bought them in the shops mentioned.

price comparisons show clear differences

The prices are relatively close together, but the results show that it is worth paying attention to the offers for customers. DM offers its shopping cart with a price of 39.70 euros, while Rossmann and Rewe are a little more expensive. Müller offers the same price as DM. It turns out that the competitive situation in a region significantly influences pricing. A student who took part in the test notes that DM does not use action offers, which reduces stress, to have missed a temporary offer.

Trading expert Johannes Berentzen explains: "DM wants to attract loyal customers instead of relying on bargain hunters willing to change." Price policy seems to vary in the various branches, which is due to local competitive conditions. Marktcheck has now also checked how prices differ in different cities and even within a city.

regional price differences well documented

The differences are significant, even within the same city. For example, the detergent in Speyer cost 3.25 euros, while it was EUR 3.55 in Ludwigshafen. There were also deviations in products such as dishwasher tabs that required a precise view of the price tags.

is striking that the examination in Stuttgart shows that DM is particularly cheap when a Rossmann or a miller is nearby. The branch management also indicated that the price tags have been noted since when the prices have remained constant - the "permanent price guarantee" applies for a period of four months.

as an example, where DM emerged as the winner, since the roles contain more leaves than the competitive products. In an extensive evaluation, the discounter clearly cuts off the price-performance ratio. The price for DM’s own brand "Gently & Safe" is 3.95 euros for 220 leaves, which is much more advantageous than the competition between Rossmann, Müller and Rewe.

The consumer magazine emphasizes that DM does very well in categories such as own brands such as Balea. These branded products offer a good price-performance ratio, even if some dermatologists express concerns about certain ingredients that may dry out the skin.

The results of "Marktcheck" thus offer an informative overview of the price structures in drugstores and can help consumers make informed purchase decisions. Also see detailed information and the complete test results in the report at www.merkur.de .