Upgrade Your Everyday: Duravit's New Brand Campaign Highlights The Aesthetics of Everyday Life

Upgrade Your Everyday: Duravit's New Brand Campaign Highlights The Aesthetics of Everyday Life

Under the Claim "Upgrade Your Everyday", Duravit positions itself as a modern and emotional design brand. With the new brand campaign, the Black Forest design bath manufacturer sharpens the view for the special in everyday. In cooperation with the team of Scholz & Friends in Berlin and Stuttgart, a campaign was created that positions Duravit as a modern and emotional brand with design entitlement. The focus is on the brand values of excellence, responsibility and wellbeing - and last but not least design. A design that convinces aesthetically and at the same time functionally in everyday life and thus supports people every day.

Duravit takes the next step to strengthen the brand with the campaign. After revising the external appearance including the logo, colors and typography, a branded campaign is now followed that should address people with affinity for design and quality in different age groups and life situations.

The vision of Duravit is to upgrade every day, in accordance with the brand claim "Upgrade Your Everyday". Stephan Tahy, CEO of Duravit AG, explains: "Our brand campaign emotionally shows how Duravit makes the bathroom and everyday moments something special."

The brand campaign would like to inspire people to integrate Duravit's special design into their everyday life and thus upgrade their everyday life. The aesthetic and functional design of the design should be in accordance with the values Excellence, Responsibility and Wellbeing.

The brand campaign was implemented in cooperation with the team of Scholz & Friends in Berlin and Stuttgart. By combining modern design and emotional moments in everyday life, Duravit is to be positioned as a modern and emotional design brand. The campaign wants to address people with different life situations and age groups who have an affinity for design and quality.

To support the brand campaign, Duravit will revise the outer appearance of the brand. This includes the revision of the logo, colors and typography. Through these changes, Duravit is to be perceived as a modern and emotional brand with a high design entitlement.

Duravit is a complete bathroom manufacturer based in the Black Forest and specializes in the production of innovative bathroom solutions. The company works internationally and exports its products to over 130 countries worldwide. Duravit was founded in 1817 and thus looks back on a long tradition.

The following table shows the brand values and the goal of the brand campaign:

duravit would like to inspire people to use the special design in everyday life and thus upgrade their everyday life. The aesthetic and functional design of the products should be in accordance with the brand values Excellence, Responsibility and Wellbeing.

Contact:

Andrea Albrecht, Andrea.albrecht@duravit.de, +49 7833 70 437
Christina Bolkart, christina.bolkart@duravit.de, +49 7833 70 360
Rose Geppert, rose.geppert@duravit.de, +49 7833 70 643

Further information on the brand campaign can be found here.

We would be happy to help with any questions! We look forward to a publication, please share it with us via email to pr@duravit.de

more material for download:
- branded campaign_de.docx

Duravit is a complete bathroom manufacturer based in the Black Forest and specializes in the production of innovative bathroom solutions. The company works internationally and exports its products to over 130 countries worldwide. Duravit was founded in 1817 and thus looks back on a long tradition.

Source: Duravit AG/OTS