Transfer event of the project Corporate Culture Lab

The results of the "Corporate Culture Lab" project funded by the country were presented in a digital transfer event. Pandemic has shown how important agile and innovative organizational structures are so that companies can take advantage of the opportunities of digitization. This is exactly where the project comes in.

The Corona pandemic has fundamentally changed our world of work: digital transformation processes have been accelerated enormously, the prevailing presence culture was replaced by mobile work and home office within a very short time. This continues to be a challenge for the corporate culture. The Ministry of Economics, Labor and Tourism therefore promoted the "Labor for Corporate culture " from Fraunhofer-Institut for Working Management and Organization iao A model project on November 16 presented in a digital transfer event were.

Minister of Economics and Work DR. Nicole Hoffmeister-Kraut emphasized: "Pandemy has shown how important agile and innovative organizational structures are so that our companies can take advantage of the opportunities of digitization," said the minister. "This is exactly where the 'Corporate Culture Lab' project comes in: In a co-creative cooperation, Baden-Württemberg companies have developed with the help of a resilient, equal and digital corporate culture 4.0 of scientifically sound future scenarios."

Prof. Dr. Bauer, Managing Director of the Fraunhofer Institute for Working Management and Organization IAO, explained: "Whether social challenges are used as an opportunity, the company culture is negotiated and depends on it. The corporate culture can be understood how the code is programmed. This code determines how system inputs, i.e. external influences, are processed. Update is the system reset or updated?

Four core areas of a sustainable corporate culture 4.0

Together with the Fraunhofer IAO, the companies involved have defined four core areas that shape a sustainable corporate culture 4.0: cooperation, knowledge and development, equal opportunities as well as sustainability and social issues. They also developed a “Corporate Culture Map”, successfully tested and used in part in their companies. From 2022, the card will also be made available to other companies as digital tools for the implementation of a corporate culture 4.0. With the help of this "corporate culture map", corporate -specific needs and challenges can be determined, existing resources are identified and individual solutions are developed.

"The 'Corporate Culture Map' as a 'heart' of the project enables companies to develop and implement their individually tailored corporate culture 4.0 with equal opportunities", Hoffmeister-Kraut is pleased with the successful knowledge and the practical tool developed in the project. "Today, the participating companies have the opportunity to try out in a creative workshop session which innovative concepts and individual solutions they can develop with the help of the 'Corporate Culture Map'," concluded the minister.

The project "Corporate Culture Lab"

Since August 1, 2019, the project has been developing together with small and medium -sized medium -sized companies from different industries and company sizes.

The project is funded by the Ministry of Economics, Labor and Tourism with around 140,000 euros. The project sponsor is Fraunhofer-Gesellschaft with the Fraunhofer-Institut for Working Management and Organization iao.

from the company side are involved in the project:

• Agilevia GmbH , Stuttgart
• Balluff GmbH , Neuhausen on the Fildern
• Hensoldt Sensors GmbH , headquarters in Taufkirchen (Bavaria), locations and others in Ulm
• Mader GmbH & Co. KG , Leinfelden-echterdingen

fraunhofer iao: corporate culture Lab