Innovation strength of Baden-Württemberg company at the Hannover Messe 2024 world leading trade fair

Von Alexander Schneider

The world's leading trade fair in Hanover has once again attracted numerous exhibitors from Baden-Württemberg. With around 240 exhibitors, the region presented itself as a leading exhibitor region and impressively showed its innovative strength and solution skills. The Minister of Economics, Labor and Tourism, Dr. Nicole Hoffmeister-Kraut, emphasized the importance of industrial transformation in economically difficult times when visiting the fair.

The guiding theme of the trade fair "Industrial Transformation-Energizing A Sustainable Industry" is also reflected in the Minister's visit to the trade fair, which met international delegations and visited the presentations of the Baden-Württemberg companies in the exhibition areas "Energy Solutions" and "Digital Ecosystems".

The evening reception of the Ministry of Economics, Labor and Tourism Baden-Württemberg, in which around 350 invited international guests and exhibitors discussed the opportunities and potential of technology-driven innovations, is particularly noteworthy.

The State Agency Baden-Württemberg International (BW_I) used the Hanover Messe platform to present the region's innovative strength and to address potential investors. Under the motto "Coming Together. Creating Opportunities", around 70 exhibitors presented products, innovations and services from Baden-Württemberg.

Overall, the participation of Baden-Württemberg-based company at the Hanover Messe 2024 shows the leading role of the region in industrial transformation. The fair serves as an important platform for international networking and for the initiation of successful shops. With her appearance at the Hanover Messe, Baden-Württemberg sets clear impulses for a future-oriented and sustainable economy.