Modern fashion for Sigmaringen: Due Moda enthusiastic about Esprit insolvency

03. Oktober 2024

Sophie Müller

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In August the news caused a sensation: the fashion group Esprit had to register bankruptcy and ended its business in Germany. This was particularly shock for the Sigmaringer fashion house Hofmann, as owner Wolfgang Hofmann reports: "We were all sad and faced the question of how things should go on." But the wind turned and the humming business was reopened a short time later. This changes the perspective for the employees and the customers. The new boutique is now called "Due Moda" and is headed by Regina Binder, who has been working there for 16 years. Customers are pleased with the new fashionable offers. "It's all very happy with the new fashion," says Binder.

The feedback from the customers are consistently positive and prove the rapid change in the fashion house. In order to upgrade the range, Italian suppliers were also brought on board. "We were able to conclude contracts with two suppliers from Italy," explains Wolfgang Hofmann. These new partnerships complement the existing offer of German brands, which are listed like "Smith & Soul" and "M.O.D". The Italian flair, which is now present in the range, gives the shop a special touch. In particular, the popular leopard patterns, which are currently very trendy, are very popular.

fresh wind with Italian flair

The new name "Due Moda" refers to Hofmann and Binder's partnership in the Sigmaringer fashion business. "Due" means "two" in Italian and reflects the continuation of business activity according to the Esprit bankruptcy. The focus is on speaking to women aged 15 and over, which serves a broad target group. Regina Binder reports on successful sales days: "The sales figures have so far been really crazy." This positive development shows that the efforts for a new concept are well thought out and effective.

With the aim of continuing to offer an appealing shopping experience, the operators have also planned the opening ceremony for the new location. On October 4 and 5, all interested parties from Sigmaringen are invited to explore the new business, enjoying snacks and drinks. In addition, an area is offered for the last ESPRIT clothing, especially for customers who mourn the original brand identity.

The challenges that Esprit's bankruptcy brought with it did not take the courage to the team around Hofmann and Binder. On the contrary: the new paths that you take strengthen the community and show that change can also bring something positive. The interest of the fashion enthusiasts in Sigmaringen could be awakened over all of this, and future sales figures should confirm this. More about this change in the fashion business can interested parties to www.schwaebische.de experience.