Christmas campaign in Sigmaringen: dealers enliven the city center with firs!

Christmas campaign in Sigmaringen: dealers enliven the city center with firs!

In the downtown Sigmaringen, small fir trees have recently been standing in front of several shops than part of an initiative to revitalize the region. Andy’s fruit, owner of Andy’s fruits, has launched this romantic Christmas campaign and would like to focus on regionality. "It is easy to complain about missing tourist offers, but it requires courage to become active yourself," explains Negreros. Since the end of November, he has been working with some supporters to enrich the pre -Christmas season in the city center. The campaign, which is sponsored by the Tourist Info, is reminiscent of the custom of the Christmas tree lage, in which neighbors meet in order to evaluate the Christmas trees-in this case there is no alcoholic drink, but a "trial" in the shops that take part in the campaign.

The supporters also include Simone Stoll from the Boutique Liebeielei and Jucowa Metal Processing, which contributed to embellishment with an angel stand. Negreros expresses the wish that even more entrepreneurs will take part in this Christmas project next year and hopes for additional support from the trade and trade association (HGV). So far, only a few dealers have agreed, probably due to the short -term planning and skepticism about success. HGV board member Felix Bösch also confirmed that there are currently no programs for increasing sales.

regionality and customer proximity in the focus

The redesign and the Christmas offers should also move closer to Negreros' business, which has been centrally located since January. In Mühlbergstrasse, near the town hall, customers of all ages are enjoying a comprehensive range of fresh fruit and vegetables, smoothies as well as other regional products such as egg liqueur and fairly traded coffee. A lunch table also invites you to linger, while a delivery service improves accessibility for everyone on Tuesdays. "The citizens' concept has the support of the HGV!" This is how the trade and trade association, which is pleased about the reopening and commitment of Negreros, as well as Stadtinitiative-sigmaringen.de