Bonn makes Happy: Discover the joie de vivre of the city center!

Bonn - In order to present Bonn's city center as an attractive destination, the city of Bonn has launched a new image campaign under the motto "Bonn makes Happy". This initiative aims to encourage visitors to discover the diverse offers of the city center and become part of the special flair.

The campaign starts on May 6, 2025 and is visible in Bonn and in the surrounding regions by a variety of advertising measures. This includes striking motifs that show happy scenes from the city center. Advertising is broadcast on city and megalights, roadside screens and video walls in subway stations. This visibility is intended to convey a positive picture of the city that attracts visitor.

The downtown Bonn offers a rich shopping experience and a wide gastronomic offer that appeals to a variety of tastes. The marketplace, as the central element of the city, as well as the lively atmosphere are central aspects that are to be highlighted in the campaign. The initiative was developed in cooperation between the marketing service of the Office for Press, Protocol and Public Relations and Economic Development.

Through positive visual impressions, the campaign should help strengthen interest in the city and its offers. Bonn already has a reputation as a living city that attracts both locals and tourists. This campaign is expected to help raise awareness of the diverse possibilities that Bonn has to offer and will thus make a valuable contribution to strengthening local trade.

In addition, the campaign could also promote social cohesion by encouraging people to explore the city together. Such initiatives are not only important for marketing, but also for strengthening the community and promoting a positive city timing. Further information on the campaign is available on the official website of the city of Bonn.