Bonn makes Happy: New campaign attracts

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"Bonn makes Happy" - advertising for the city

The federal city of Bonn initiates a new image campaign to highlight the advantages of your city center. Under the motto "Bonn makes Happy", the campaign aims to attract visitors to the city and bring the numerous offers closer to them.

The city center of Bonn offers a wide range of shops and gastronomic offers that have something ready for every taste. This variety is implemented in the campaign by appealing visual representations in various media, including external advertising and digital media. The pictures show lively scenes that invite potential visitors to experience the city's atmosphere.

The campaign starts on May 6, 2025 and is presented in Bonn and in the surrounding area by various advertising materials placed in high -frequency areas. City and megalights, roadsides screens and video walls are used in subway stations. These media should help to clearly transport the feeling of happiness that a visit to Bonn.

The cooperation between the marketing service in the Office for Press, Protocol and Public Relations and Economic Development reflects the important role that plays the attractiveness of the city center for the local economy. The aim of this initiative is not only to increase the quality of life for residents, but also to position the city as a goal for tourists and day trippers.

Overall, the “Bonn Makes Happy” campaign will play a crucial role in presenting Bonn as a living city that offers both cultural and culinary experiences. Through the possibility of getting in touch with these positive messages, interest in Bonn should be further increased.