Omr Festival 2025: Hamburg becomes the center of digital innovation
<p> <strong> Omr Festival 2025: Hamburg becomes the center of digital innovation </strong> </p>
omr Festival 2025 has once again shaped the digital landscape of Europe and established itself as a central platform. With 67,000 participants , about 1,000 exhibitors and 800 speakers offered the event fascinating insights into current topics such as Artificial intelligence , digital transformation and social trends. The Cologne/Bonn region took an important role in this because it drew attention to itself through innovative companies and exciting technologies.
Artificial intelligence as a key factor
A central theme of the festival was the artificial intelligence , which was highlighted as the driving force of the digital transformation. Nick Turley from openai said that Germany is on the right track and that the use of technologies such as chatt has grown significantly. Companies like zalando and booking.com presented their practical applications and showed how AI revolutionized numerous industries.
Impulses from the region
Companies from the Cologne region were also strongly represented. Dennis Schröder , CEO of snipes se , explained the digital strategy of his company, while Microsoft Germany presented plans for a new data center in the Rhein-Erft-Kreis . This project is intended to make the region an important location for cloud and AI infrastructures.
Innovations in the media landscape
The 9: 16 awards , which took place in parallel to the festival, are characteristic of the Cologne media landscape. Here the WDR was able to convince with its TikTok channel "Nicetoknow" and the video podcast "Tahsim's interview format". These awards show the creative potential of the region and the importance of innovative formats for young target groups.Outlook for the future
The look ahead is already aimed at the omr26 on 5. and May 6, 2026 . Preparations are in full swing, and the pre -sale for the festival passes has started. This event promises to continue the successful tradition of the festival and to give even more impulses for the digital economy.