Social media chaos: Are 8 accounts too much? Bereal, Instagram & the future

Social media chaos: Are 8 accounts too much? Bereal, Instagram & the future

On average, people now use around eight different social media accounts active, which is increasingly challenging the administration and use. With an increasing similarity of the functions between the different platforms, the question arises whether innovations such as bereal are the answer or whether a concentration on established platforms such as Instagram is better choice.

The constant introduction of new apps requires a careful consideration whether it is worth creating an account for each one. Users present themselves in up to eight different apps every day, share their lives, consume content and stay in contact - a demanding task.

It is striking that many platforms are increasingly integrating similar functions, such as sending private messages or sharing pictures and stories. The variety of short videos on platforms such as Tikok, Reels and YouTube shorts illustrates the competition for the attention of users, whereby functions are taken from each other.

Bereal, a French app with a focus on authenticity, has gained popularity, especially in Generation Z in recent years. By restricting a daily authentic picture and the limited visibility of the friends of the friends, the app offers an alternative social media experience with a lower scroll effort.

Despite innovative approaches, platforms such as bereal and Instagram tend to take over features. The introduction of "Candid Challenges" on Instagram, which are reminiscent of Bereal, illustrates these trends. The competition between social media platforms for users forces them to integrate innovations and adapt to remain relevant.