Bollywood is spiced up to save the Indian film industry

Bollywood was crashed into turmoil because new releases were repeatedly flopped at the box office and filmmakers were forced to west out action strands with action and sex in order to be able to keep up with streaming services.

In 2019, an estimated 14 million Indians visited the cinema every day to enjoy Bollywood's infamous love stories and extravagant dance numbers and faint through his theatrical machism heroes and delicate favorites.

Now, after the Covid 19 pandemic, the entire industry overtakes to survive.

According to Koimoi, India's leading online entertainment portal, record-breaking 20 of the 26 large Bollywood publications are flopped this year, defined as a loss of half or more of their investment.

The cinema garden income has also dropped every month since March, while Bollywood ticket sales between July and September this year decreased by 40 percent compared to the same period in 2019.

"Films do not work - it's our fault, it's my fault," said one of the leading actors Bollywoods, Akshay Kumar, to reporters in August.

"I have to make the changes, I have to understand what the audience wants. I have to do the way I think about what kind of films I should do."

In an industry in which your superstars have temples built in your honor and enjoy a fame - or, endure, how a top -class friend of your friend recently threw in - a level of fame that we have no idea in the United Kingdom, what suddenly went wrong?

Indian consumers demand more varied and daring actions with macabrees action scenes and hot romance that are more like Hollywood.

and Bollywood reacts. When The Telegraph recently visited a film set, the actors performed a sex scene in a public toilet in the Mumbai railway.

"This type of scene would have been impossible a few years ago, but now the appetite of the Indian audience is much more diverse," remarked a producer who wanted to remain nameless.

"While Bollywood may be changing now, it actually leads to more competition and will surely improve when it survives."

In another scene of production, two actors simulate how they throw their co-star's lifeless body over a bridge before falling onto the tracks below and emitting a gray scream.

The driving factor behind Bollywood suddenly decline seems to be the Covid 19 pandemic, which decimated India with 1.38 billion people and collapsed the country's health system.

cinemas were closed for almost two years to prevent the virus from spreading, and film enthusiasts forced to turn to other entertainment options. Namely over-the-top platforms (Ott) such as Netflix and Amazon Prime.

platforms introduced affordable packages for Indians provided under quarantine with the monthly mobile package from Netflix for only 149 RS (£ 1.70).

With a number of large international films that can cover a wider range of topics than the conservative Bollywood and regional cinema, the horizon of many Indians was expanded while they were locked up in closed rooms.

"Indians have never had access to a high-quality and diverse program during the pandemic, as on Ott platforms and they devoured it," explains Asseem Merchant, a Bollywood producer and former actor.

"From South Korean shows such as Squid Games to Spanish -language films, the expectations and requirements of the Indian audience have now changed quickly. The audience has simply developed."

According to Statista, a market data company, about a quarter of Indians has now been registered with an Ott platform, compared to only 12 percent in 2019. This number is expected to increase to 31 percent by 2027.

A big flop this year was Laal Singh Chaddha a Hindi remake of Forrest Gump with the leading Bollywood actor Aamir Khan and partly against the background of the war between India and Pakistan in 1999.

A Bollywood producer described the film as a "total catastrophe" and "embarrassing for the industry", since the 57-year-old Khan was hired to play a figure in the twenties.

"In the past ten years we have seen how films with stars were successful. To put a big actor in a film without a complicated action and add a little drama and a few songs," said Nikhil Dwivedi, a leading Bollywood actor and producer.

"This is now out of date, especially among younger Indians, and Bollywood realizes that it has to invest in more storytelling."

The monthly OTT membership costs for an entire household can be a tenth of a cinema light if transport and excessive snacks are also taken into account at cinema prices.

"Even the middle class was badly affected during the pandemic, so people rationalize all the expenses, even a cinema trip," said Sanjay Bhutiani, one of the leading independent film producers in India.

Some Bollywood production houses adapt faster than others. Brahmastra A 3D-Biopic that picks up both Marvel comics and Hindu mythology in a merger approach is currently in sold-out cinemas throughout India and offers a preliminary blueprint for the industry.

On Monday evening, the spectators were enthusiastic about the film in a crowded inox cinema in Pune, a city about 90 miles from Mumbai when they flocked to the forecourt.

"This is the kind of film that is worth the additional costs for watching in the cinema, you could not enjoy all of these special effects at home. It is a fairly groundbreaking moment and a change of direction for Bollywood," said Harsha Chauhan, a 32-year-old from Pune.

Conservative India even welcomes reality television. Indian dating agency A Netflix India show with young Indian couples looking for love, with a similarly structured reality format such as Western series such as island of love , turned out to be an unexpected hit. Due to the great demand, there have been commissioned for two further series since then.