Frédéric Michel joins the Élysée as a special communication and strategy consultant to help communicate the "short, medium and long-term" plan of the French president and the connection between national and international politics, says Le Figaro.
With a view to his political legacy, he is also given the task of "helping him to comply with his election promises ... at a time when the challenges are considerable, from climate change to global geopolitical upheavals and the social flame resistance," it said.
Since France pays billions to limit energy prices, Mr. Macron reports reported on the resurrection of a protest movement in the style of Gilet Jaunes, who plagued his first term.
It is crucial that Mr. Michel, 50, an expert in crisis management that will have a tricky task to take on media work for Mr. Macron, who has no spokesman for the president.
The 44-year-old "Jupiterian" head of state often had a distant and tense relationship with journalists, rarely held press conferences in Germany and selected those who were allowed to approach him. He once said journalists had a hard time processing his "complex" thoughts.
The more sublime approach of Mr. Macron is partly a reaction to the buddy relationship of his socialist predecessor François Hollande to political journalists. The damage that his constant conversations with reporters have caused Mr. Hollande was described in the successful political book "A President Shouldn’t Say That".
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