Decide yourself: advertising or PUR-ABO on Zeit.de?

Decide yourself: advertising or PUR-ABO on Zeit.de?

The renowned news page Zeit.de now offers its readers the opportunity to continue visiting the website with advertising and tracking. With this decision, the newspaper is involved in the series of media houses that rely on the use of cookies and other technologies to finance their website.

In order to constantly improve and finance the website, it is essential for Zeit.de to store and process personal data. This data is collected by both the website and the partners. The approval of the reader is of great importance.

By setting cookies and tracking technologies, targeted advertisements can be displayed that correspond to the interests of the users. This not only increases the reading pleasure of the users, but also a win-win situation for readers and advertising companies.

Readers have the opportunity to give their consent to the storage and processing of the data or to refuse them. This decision can be changed at any time by adjusting the cookie settings to Zeit.de. Data protection at Zeit.de has top priority, which is why readers can trust that their data will be treated confidentially.

The decision of Zeit.de to continue to offer advertising and tracking can also be seen against the background of the tense media market. At a time when many publishers have to struggle with financial difficulties and often not sufficient subscriptions to maintain operation, the use of advertising is a pragmatic solution.

The readers of Zeit.de now have the choice: you can visit the website as usual and accept advertising or you can choose an ad -free experience by switching to a paid variant. This option shows that Zeit.de tries to meet readers and offer them various options.

Overall, the decision of Zeit.de is to offer advertising and tracking, a step into the future. The financing of high -quality journalism is a challenge that all media companies have to face. With the possibility of accepting or rejecting the advertising, Zeit.de gives readers in control of their personal web experience.