It is not the first time that Kenyan politicians are trying to apply extreme social media tactics to change the voters. During the 2017 elections in the East African nation, President Kenyatta's election campaign team employed the controversial British data company Cambridge Analytica, which had played a role in the Brexit referendum and Donald Trump's presidential campaign last year.
But this time things are different. "A lot of fake information and hate speeches are now homemade," says Nerima Wako, the founder of Siasa Place, a non -governmental organization that trains young people in political and bourgeois matters.
"We have massive influencers with millions of supporters who have chosen one side," she adds.
"civil servants can share fake videos and have no consequences."
A study published in July brought 20
advertisements on Facebook spread hate speeches in Kenya without moderation through the social media platform.
After the investigation, the National Cohesion and Integration Commission (NCIC), an autonomous public institution, provided a seven-day ultimatum to strengthen its moderation processes at the end of July.
and at the beginning of this year the Mozilla Foundation, a non-profit organization that works for Internet freedoms, published a report in which it criticizes the Chinese social media giant Tiktok for not moderating videos with hate speeches.
It turned out that some contributions used pictures of violence in 2007 and 2008 to stimulate members of some communities to take revenge for past violence.
This prompted the company to develop a polling guide for its Kenyan users and to lead a campaign in order to make it report to report harmful content.
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