Podcasts on the upswing: This is how your day starts with the best news!

Podcasts on the upswing: This is how your day starts with the best news!

On February 10, 2025, the popular news podcast "That brings the day" again provided its listeners with current information. The podcast, which is broadcast every morning from 5 a.m., focuses on the classification of headlines by world editors, correspondents and reporters. With a typical duration of about 10 minutes, it offers a concise and well -founded analyzes of the most important topics of the day.

In addition to the daily news, there is a review of the week every Saturday, moderated by world chief correspondent Sascha Lehnartz. The world politics podcast "change of power" deals every week with current political issues, while the daily stock market podcast "everything on shares" deals with important news and developments in the markets. These formats expand the extensive range of information that the world offers its listeners.

growing podcast landscape

The popularity of podcasts has increased dramatically in recent years. A report by WP beginner shows that there are over 504 million podcast listeners worldwide and more than 4.2 million podcasts. Around 111,000 new podcasts are added every day, which underlines the dynamics and growth of the market. In the age group of 13- to 64-year-olds in particular, podcasts are currently more popular than the traditional radio.

In the same period, podcasts have almost reached the popularity of the radio; The difference in the number of listeners fell from 53 % to only 7 %. The increase in AI-supported podcasts, which increased by impressive 500 % last year, is particularly striking. The market for podcasts will be estimated on an estimated $ 30.03 billion by the end of 2025, which indicates the considerable economic potential of these audio formats.

podcasts in everyday life

The listeners of podcasts spend an average of about 7 hours a week with this medium. 68 % of those surveyed prefer to hear the episodes from start to finish. The majority of the active listeners, 71 %, switch on within 24 hours after the release of an episode. News formats that arouse the greatest interest in 21 % of the listeners are particularly popular in 21 % of the listeners, followed by true criminal cases and sport with 18 % and 17 %. In recent years, the preference for video podcasts has also increased; 46 % of the listeners prefer this form of consumption.

listeners often find new podcasts via internet searches or social media; YouTube is the main platform for the discovery of new formats. With the download numbers, Apple leads podcasts with 70.8 %, while Spotify is far off with 8.9 %. In addition, statistics show that 46 % of the monthly podcast listeners do not find advertising annoying. Advertising not only has a high level of acceptance, but also a significant effect: 46 % of the listeners have bought a product due to podcast advertising.

Overall, the development in the podcasting sector shows that this medium has firmly established itself in the media landscape and is a fundamental source of information for many people. Whether the latest news, political discussions or stock market information - podcasts such as "that brings the day" play an important role in the consumer behavior of today's listeners.

For more information and not to miss an episode, please visit the pages of Welt , Apple podcasts and Wpbeginner .