Flowering area sponsorships: Traunstein's pioneer for biodiversity!
On November 3rd, 2025, the Maier family will sponsor flowering areas overseas - an important step towards insect protection.

Flowering area sponsorships: Traunstein's pioneer for biodiversity!
Blooming landscapes and a strong commitment to nature are the focus of a remarkable community project that has been active in the Traunstein district since 2019. The Samerberger News report on the creation of flowering area sponsorships that not only promote biodiversity, but also create a valuable habitat for insects. The initiators of this campaign include Chiemgau GmbH, the Traunstein Office for Food, Agriculture and Forestry and various agricultural and nature conservation-oriented associations.
Among the numerous participants, the Maier family from the “Beim Häuslschuster” farm from overseas stands out. The family has been involved in this project for five years and has now transformed large areas into flowering meadows. In 2025, the family was able to create an impressive 5,000 square meters of flowering areas through around 30 sponsorships from private individuals, companies and clubs.
The importance of flowering areas
What makes flowering areas so important? As the LBV explains, these areas are crucial for securing biodiversity. Flowering strips aim to set aside parts of arable land for at least a year so that they can develop through natural vegetation. A colorful mix of flowers not only provides food for insects, but is also a benefit for the environment.
At an on-site visit at the end of October, Konrad Baur, the CSU Wössen state parliament member, and Christian Maier discussed the successes of the initiative. Christian, who also works as a master farmer and project manager at Ökomodell Achental e.V., emphasized the importance of dead plants for insect protection in winter. These plants remain until spring and are then incorporated into the soil, which contributes to the formation of humus.
A good hand in agriculture
The Maier family's commitment was met with great praise: Baur and his colleague Johannes Weber appreciate the Maier's initiative and the positive influence on agriculture. It's not just about maximizing yields, but also keeping the soil alive to avoid nutrient losses. The Maiers have thus set up a real showcase project and thus also meet the requirements for active nature conservation measures.
The implementation of flowering areas is not only an opportunity for farmers to manage their areas sustainably, but also an opportunity to receive funding for the creation of flowering strips. One example of this is the Bavarian Cultural Landscape Program (KULAP), which helps farmers create flowering areas. It is important that such projects are designed sustainably: flowering areas should ideally be created for a period of five years and are subject to strict requirements, such as the ban on fertilization and the use of pesticides.