New playground in Weddewarden: lighthouse with tunnel slide opened!

New playground in Weddewarden: lighthouse with tunnel slide opened!

An exciting new feature awaits users of Bremerhaven.de: The web push notification service now provides information about selected messages. Using this *practical function*, anyone interested can easily keep up to date with the latest developments in their city. However, no personal information is required to use this service. Instead, only the subscribed messages are saved, and a copy of this data remains stored locally on the user's device. It is not possible to identify the person, which is particularly pleasing to the *data protection fans* among the users.

But what does this mean for users? According to Bremerhaven.de, you have the power to change your notification settings at any time or even reject them completely. One small catch, however, is that not all devices support this feature and on some devices the browser must be open in the background to receive the notifications. If the user does not visit Bremerhaven.de for 14 days, the notifications are automatically deactivated. In addition, there will be no notifications if there is no current information for the subscribed messages.

Data protection and consent

Compliance with data protection regulations is crucial, especially under the General Data Protection Regulation (GDPR). Consent for web push notifications must be given voluntarily and unambiguously, informs https://www.signalize.com/datenschutzcompliant-web-push-notifications/. Users are given the opportunity to revoke their consent at any time. The consent dialogue could be something like: “Would you like to be informed about news and exclusive offers?” This step not only ensures transparency, but also strengthens users' trust in the services offered.

Another advantage is that no personal data is required to send web push notifications. Instead, messages are segmented using anonymized or pseudonymous data. This allows companies to offer their customers targeted content without processing sensitive information. This corresponds to the current requirements of the GDPR, which has been in effect since May 2018 and is comprehensively covered at https://frizbit.com/blog/are-web-push-notifications-gdpr-compliant/.

The future of communication

Web push notifications have proven to be an increasingly important element in digital marketing strategy. These notifications provide a hassle-free way for companies to stay in touch with their customers without violating strict privacy policies. Customers no longer have to deal with long registration forms, but can give their consent to receive messages with a simple click.

Thanks to the clear regulatory situation and the fact that the information stored is only intended for the respective website operator, the privacy of the users is preserved. As part of the solution, this service could also appeal to users who have historically been put off by traditional communication channels such as email or SMS.

Overall, with its new web push notification service, Bremerhaven.de sets a clear focus on the needs of users and at the same time creates a trusting environment in which data protection and user-friendliness go hand in hand.