Diddl-Maus celebrates comeback: Nostalgie meets a new generation in France!

Diddl-Maus celebrates comeback: Nostalgie meets a new generation in France!

The Diddl mouse, a popular collective object of the 90s and 2000s, returned to France in October 2025. This return is made possible by Kontiki, the historical distributor of the brand, which after 15 years will bring the popular mouse back onto the market. DIDDL was created in 1990 by Thomas Goletz in Germany and received great encouragement, especially among young girls and pre-teen.

products such as diddl leaves, cuddly toys and money boxes were in great demand in schoolyards and were acted with lively. In 2004, the brand achieved sales of impressive 150 million euros. However, DIDDL disappeared in the 2010s due to changed consumption habits, and production was discontinued in 2014.

The return of the brand

The comeback takes place as part of the 35th anniversary of the Diddl-Maus. Her first sketch was created in 1990, and in 1991 she used postcard format, which triggered a collective fever in Europe. The new collection entitled "Diddl IS Back" includes flagship products such as bed linen and plush toys, but also new articles such as cosmetics.

The collection will be available in selected partner shops and on the Kontiki website. Pierre-Marin Calemard from Kontiki emphasizes that two target groups are addressed: the nostalgics of the 2000s and today's children. It is also interesting that the new plush toys are made from recycled fibers to meet the ecological expectations.

uncertain future in Germany

It remains unclear whether the products are also sold in Germany. While the return of the Diddl mouse in France has already been determined, further steps on the German market have not yet been announced. However, the relaunch aims to achieve both nostalgic adults who are now parents and to reach new young fans.

The Diddl mouse has a remarkable comeback in planning, and the anticipation of the reinforcement of your products is already noticeable. After all, this is a brand that has taken a permanent place in the hearts of their fans for many years. The relaunch could mean the return of a cultural phenomenon that has shaped many in their childhood.

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